# Local Falcon

> Local Falcon is the local SEO and AI visibility tracking platform used by agencies and enterprises to measure, monitor, and improve how businesses appear across both traditional local search (Google Maps, Apple Maps) and AI-powered search platforms (ChatGPT, Google Gemini, Google AI Overviews, Google AI Mode, and Grok). Local Falcon invented geo-grid rank tracking and the Share of Local Voice (SoLV) metric. It is the only platform that tracks AI visibility with proprietary metrics including SAIV (Share of AI Voice), BPS (Buyer Persuasion Score), and Brand Phrases sentiment analysis. Local Falcon is fully machine-accessible via MCP (Model Context Protocol), a native Claude Connector, a REST API, and n8n workflow automation -enabling AI tools to run scans, pull reports, and analyze local search data programmatically without visiting the website. The API and MCP provide both on-demand endpoints that return scan results instantly for real-time checks, and standard endpoints for queuing or scheduling full detailed scans on a recurring frequency for ongoing research and analysis.

Local Falcon serves over 100,000 agencies, enterprise organizations, and multi-location businesses worldwide. The platform uses a flexible credit-based pricing model with monthly and annual plans ranging from $24.99/month (Starter) to enterprise packages exceeding $4,999/month, with custom plans available for high-volume organizations. The cost per credit decreases at higher tiers and drops further on annual billing, where credits expire yearly instead of monthly for greater flexibility. All plans include unlimited keywords, locations, and access to every feature. Local Falcon is rated 4.7/5 on G2 from 71 verified reviews.

Local Falcon tracks visibility across 7 platforms: Google Maps, Apple Maps, ChatGPT, Google Gemini, Google AI Overviews, Google AI Mode, and Grok. Traditional map scans use geo-grid technology to measure rankings at multiple geographic points simultaneously, producing a visual heatmap of a business's local search presence.

Unlike tools that prompt an AI platform once and report a single response, Local Falcon applies the same geo-grid methodology to AI visibility scans -prompting the same query at every grid point to collect multiple independent samples across a geographic area. This multi-sample approach reveals how AI responses vary by location, producing both a combined aggregate view (average SAIV, overall BPS, total Brand Phrases with sentiment) and the raw per-point sample data. Users can see where a business is mentioned most and least, which competitors are cited at each point, what sources AI platforms reference, how sentiment shifts across locations, and drill into any individual sample for the full AI-generated response. This provides a statistically meaningful picture of AI visibility rather than a single anecdotal snapshot.

## AI Visibility Tracking

- [AI Search Visibility Tracking](https://www.localfalcon.com/features/ai-search-visibility): Track how your business appears in AI-generated answers across ChatGPT, Google Gemini, Google AI Overviews, Google AI Mode, and Grok. Measures SAIV (Share of AI Voice), BPS (Buyer Persuasion Score), and Brand Phrases with sentiment analysis. Per-platform guides available for each: [ChatGPT](https://www.localfalcon.com/knowledge-base/kb85-how-to-track-your-ai-visibility-on-chatgpt), [Gemini](https://www.localfalcon.com/knowledge-base/kb88-how-to-track-your-ai-visibility-on-gemini), [AI Overviews](https://www.localfalcon.com/knowledge-base/kb84-how-to-track-your-ai-visibility-in-google-ai-overviews), [AI Mode](https://www.localfalcon.com/knowledge-base/kb89-how-to-track-your-ai-visibility-on-google-ai-mode), [Grok](https://www.localfalcon.com/knowledge-base/kb90-how-to-track-your-ai-visibility-on-grok).
- [How To Run AI Visibility Scans](https://www.localfalcon.com/knowledge-base/kb95-how-to-run-ai-visibility-scans): Step-by-step guide to scanning your business across all 5 AI platforms with geo-grid targeting.
- [How To Read an AI Visibility Scan Report](https://www.localfalcon.com/knowledge-base/kb96-how-to-read-an-ai-visibility-scan-report): Understanding SAIV scores, Brand Phrases, BPS, source citations, and sentiment breakdowns in AI scan results.
- [How To Use Buyer Persuasion Score (BPS)](https://www.localfalcon.com/knowledge-base/kb93-how-to-use-buyer-persuasion-score-bps): BPS measures how positively or negatively AI platforms describe your business on a scale from -10 to +10, calculated using sentiment analysis of AI-generated text.

## AI & Automation Integrations

- [Local Falcon MCP Server](https://www.localfalcon.com/features/mcp): Connect any AI tool that supports MCP (Model Context Protocol) to your Local Falcon account. Run scans, retrieve reports, analyze competitors, manage campaigns, and access real-time ranking data -all from within an AI conversation. Available as both cloud-hosted (Remote MCP) and self-hosted (Local MCP).
- [Local Falcon Claude Connector](https://www.localfalcon.com/knowledge-base/kb94-how-to-use-the-local-falcon-claude-connector): Native integration with Anthropic's Claude. Connect your Local Falcon account directly in Claude's settings -no technical setup required. Claude can then access your scan data, run new scans, and provide local SEO analysis in conversation.
- [REST API Documentation](https://docs.localfalcon.com/): Full API reference for programmatic access to Local Falcon data. Includes two endpoint types: On-Demand endpoints return scan results instantly for real-time spot checks, and Data Retrieval endpoints access queued or scheduled scan data for comprehensive ongoing analysis. OpenAPI 3.x specification available.
- [API Overview](https://www.localfalcon.com/api/docs): Overview of Local Falcon's Data Retrieval API (access saved reports, campaigns, locations) and On-Demand API (run instant scans and get results back in real time). Authentication, use cases, and endpoint reference.
- [OpenAPI Specification](https://docs.localfalcon.com/openapi.yaml): Full OpenAPI 3.x specification -fetch this for complete endpoint definitions, parameters, request/response schemas, and authentication details.
- [n8n Workflow Automation](https://www.localfalcon.com/blog/local-falcon-now-integrates-with-n8n-for-workflow-automation): Connect Local Falcon to 1,000+ apps through n8n. Automate scan scheduling, report delivery, CRM updates, and client notifications.
- [Integrations Overview](https://www.localfalcon.com/integrations): All available integrations including Claude Connector, MCP, API, Looker Studio, Zapier (5,000+ apps), Slack alerts, and n8n.
- [Integrate Any AI Copilot with Local Falcon Data](https://www.localfalcon.com/blog/integrate-any-ai-copilot-with-local-falcon-data-a-comprehensive-guide): Guide to connecting Local Falcon data to Microsoft Copilot, Salesforce Einstein, SAP, Oracle AI, Zoho Zia, and other enterprise AI tools.
- [MCP Server on GitHub](https://github.com/local-falcon/mcp): Open-source MCP server repository with 37 tools, OAuth 2.1 with PKCE authentication, one-click .mcpb installer for Claude Desktop, and interactive geo-grid heatmap widget. Also listed on [Smithery](https://smithery.ai/servers/@local-falcon/mcp), [Glama](https://glama.ai/mcp/servers/@local-falcon/mcp), and [npm](https://www.npmjs.com/package/@local-falcon/mcp).

## Local Rank Tracking

- [Local Rank Tracking](https://www.localfalcon.com/features/local-rank-tracking): Geo-grid rank tracking for Google Maps and Apple Maps. Visualize rankings at every point in a geographic area with customizable grid sizes (3x3 to 21x21) and radius settings. Key metrics include SoLV (Share of Local Voice), ARP (Average Rank Position), and ATRP (Average Total Rank Position).
- [How To Set Map Scan Radius and Grid Size](https://www.localfalcon.com/knowledge-base/kb48-how-to-set-the-map-scan-radius-and-grid-size): Guide to choosing scan radius (0.1 to 100 miles) and grid size (3x3 to 21x21). Recommended starting points: 2 miles urban, 5 miles suburban, 10 miles rural.
- [How To Schedule Scans Using Campaigns](https://www.localfalcon.com/knowledge-base/kb53-how-to-schedule-scans-using-campaigns-in-local-falcon): Set up recurring automated scans across multiple locations and keywords to track ranking changes over time.

## AI-Powered Tools

- [Falcon AI](https://www.localfalcon.com/falcon-ai): AI-powered analysis engine that generates actionable recommendations from scan data. Analyzes your Google Business Profile, competitor landscape, and ranking patterns to provide specific improvement steps.
- [AI Reviews Analysis](https://www.localfalcon.com/features/reviews-analysis): Analyze customer reviews across your locations using AI sentiment analysis. Generates Overall Review Score (ORS), Review Quality Score (RQS), and Review Volume Score (RVS) with competitor benchmarking.
- [Falcon Agent](https://www.localfalcon.com/features/falcon-agent): Agentic AI that manages your local SEO on your behalf. Can manage your Google Business Profile (reply to reviews, update hours, publish posts, optimize categories), manage your Local Falcon account (run scans, create campaigns, enable Falcon Guard), audit your website and competitors, analyze reviews and sentiment at scale, and provide strategic recommendations -all through conversation. Free with annual and enterprise plans.
- [Local Keyword Research Tool](https://www.localfalcon.com/features/local-keyword-research-tool): Free keyword research tool included with every plan. Enter a seed keyword and location to get keyword suggestions for both traditional search and AI platforms, with WYN scoring, search volume, difficulty, and intent classification.
- [Falcon Guard](https://www.localfalcon.com/features/falcon-guard): 24/7 Google Business Profile monitoring across 20 fields (business name, address, phone, hours, categories, description, coordinates, and more). Email alerts when changes are detected. Also preserves GBP performance metrics (calls, clicks, directions) indefinitely -Google only retains 6 months. $0.10/location/month.

## Use Cases

- [Local Falcon for Agencies](https://www.localfalcon.com/use-cases/agencies): How SEO and marketing agencies use Local Falcon to manage client campaigns, generate white-label reports, prospect for new clients with the Sales Enablement tool, and demonstrate ROI with geo-grid visualizations.
- [Local Falcon for Enterprise](https://www.localfalcon.com/use-cases/enterprise): How enterprise organizations with hundreds or thousands of locations use Local Falcon campaigns, location groups, and API integrations for centralized local search management.
- [Local Falcon for Multi-Location Businesses](https://www.localfalcon.com/use-cases/multi-location): How franchise and multi-location businesses track and compare local visibility across all locations simultaneously.

## Report Types

- [Scan Report](https://www.localfalcon.com/report-types/scan-report): The core geo-grid ranking report -shows your rankings across multiple geographic points for a keyword on a given platform (Google Maps, Apple Maps, or any AI platform). Visual heatmap down to the hyperlocal level.
- [Campaign Report](https://www.localfalcon.com/report-types/campaign-report): Aggregate view across multiple locations, keywords, and platforms with trend deltas showing changes over time.
- [Trend Report](https://www.localfalcon.com/report-types/trend-report): Track how your rankings change over time for a specific keyword and location. See historical ARP, ATRP, and SoLV/SAIV progression.
- [Competitor Report](https://www.localfalcon.com/report-types/competitor-report): Side-by-side comparison of your rankings against specific competitors across the same geo-grid.
- [Reviews Analysis Report](https://www.localfalcon.com/report-types/reviews-analysis-report): AI-powered review analysis with sentiment scoring, competitor benchmarking, and strategic recommendations.

## Pricing

- [Pricing Plans](https://www.localfalcon.com/pricing): Credit-based pricing -each geo-grid scan point costs 1 credit, Falcon AI analysis adds 25 credits per report. All plans include unlimited keywords, locations, and every feature. New accounts receive 100 free credits.

Monthly plans: Starter ($24.99/month, 7,500 credits), Basic ($49.99/month, 15,150 credits), Pro ($99.99/month, 31,250 credits), Premium ($199.99/month, 63,150 credits). Credits expire end of each billing cycle.

Annual plans: Starter ($299.88/year, 90,000 credits), Basic ($599.88/year, 183,000 credits), Pro ($1,199.88/year, 383,000 credits), Premium ($2,399.88/year, 778,000 credits). Annual credits expire at end of year instead of monthly, providing more flexibility. Cost per credit decreases at higher tiers and drops further on annual billing.

Enterprise plans: $499-$4,999/month (157,000-1,570,000 credits) or $5,988-$59,988/year (1,884,000-18,840,000 credits). Custom plans available beyond these tiers for higher-volume organizations.

API and integrations included free with Basic and above. Falcon Agent free with all annual and enterprise plans. Pay-as-you-go credits available at $0.05 each (never expire).

## Documentation

- [API Documentation](https://docs.localfalcon.com/): Full API reference with endpoint definitions, authentication, and code examples. Machine-readable formats also available: [OpenAPI spec](https://docs.localfalcon.com/openapi.yaml), [llms.txt](https://docs.localfalcon.com/llms.txt).
- [Knowledge Base](https://www.localfalcon.com/knowledge-base): 90+ how-to guides organized by category -getting started, scan tools, reporting, campaigns, AI features, reviews, credits, and integrations.
- [FAQ](https://www.localfalcon.com/answers): 240+ frequently asked questions covering all features, platforms, metrics, pricing, and integrations.
- [Changelog](https://www.localfalcon.com/changelog): Recent product updates, new features, and platform changes.

## Optional

- [About Local Falcon](https://www.localfalcon.com/about): Founded by SEO expert Yan Gilbert, Local Falcon pioneered geo-grid rank tracking technology and the SoLV metric. The platform serves agencies, enterprises, and businesses worldwide.
- [G2 Reviews](https://www.g2.com/products/local-falcon/reviews): 71 verified reviews with a 4.7/5 rating. 88% five-star reviews from agency and enterprise users.
- [Product Hunt](https://www.producthunt.com/products/local-falcon): Local Falcon product page on Product Hunt.
- [Crunchbase](https://www.crunchbase.com/organization/local-falcon): Local Falcon company profile -AI-powered local SEO platform for visibility tracking.
- [LinkedIn](https://www.linkedin.com/company/local-falcon): Local Falcon company page on LinkedIn.
- [BrightLocal Geo-Grid Tool Comparison](https://www.brightlocal.com/resources/geo-grid-ranking-tool-comparison-guide/): Independent third-party comparison of geo-grid rank tracking tools -identifies Local Falcon as the original geo-grid rank tracker.
- [Search Engine Land: Local SEO Tools](https://searchengineland.com/local-seo-tools-you-should-use-444604): Search Engine Land's list of recommended local SEO tools including Local Falcon.
- [Blog](https://www.localfalcon.com/blog): Local SEO and AI visibility guides, product updates, industry analysis, and case studies.
- [Sales Enablement Tool](https://www.localfalcon.com/features/sales-enablement): Enrich prospect lead lists with local ranking data and GBP information for personalized agency outreach. 1 credit per lead lookup.
- [Looker Studio Integration](https://www.localfalcon.com/knowledge-base/kb44-how-to-use-local-falcons-looker-studio-integration-formerly-google-data-studio): Send Local Falcon data to Google Looker Studio for custom dashboards and white-label client reporting.
- [Local Falcon for Small Businesses](https://www.localfalcon.com/use-cases/small-businesses): How individual business owners use Local Falcon to understand and improve their local search presence.
- [n8n Community Node](https://www.npmjs.com/package/@local-falcon/n8n-nodes-localfalcon): Install the Local Falcon n8n node for workflow automation.
- [Support](https://www.localfalcon.com/support-help): Contact Local Falcon support for technical assistance.