# Local Falcon > Local Falcon builds agentic software for AI search visibility and local SEO. The platform connects AI search visibility and citation analysis with ongoing, multi-location Google Business Profile management for enterprise teams, agencies, and SMBs. Falcon AI helps interpret scan results and prioritize work; Falcon Agent carries out supported profile actions and recurring workflows; Campaigns track change across AI search and map platforms. Customers can also work with connected account data and supported tools through the official ChatGPT plugin, Claude Connector, MCP, and API. Local Falcon serves businesses, agencies, and enterprise teams worldwide. Its credit-based plans support different scanning volumes. Feature availability, plan entitlements, and current rates are documented on the pricing page and in the product FAQ. Local Falcon tracks map visibility on Google Maps and Apple Maps, and AI visibility on supported platforms including ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The current product pages and available account tools identify supported platforms. Map results and AI mentions are distinct measurements. Unlike tools that prompt an AI platform once and report a single response, Local Falcon applies the same geo-grid methodology to AI visibility scans -prompting the same query at every grid point to collect multiple samples across a geographic area. This multi-sample approach reveals how AI responses vary by location, producing both a combined aggregate view (average SAIV, overall BPS, total Brand Phrases with sentiment) and the raw per-point sample data. Users can see where a business is mentioned most and least, which competitors are cited at each point, what sources AI platforms reference, how sentiment shifts across locations, and drill into any individual sample for the full AI-generated response. These samples show variation across the selected queries, locations, platforms, and times; they do not represent every customer response or guarantee future visibility. ## Citation Analysis: Evidence for What To Do Next Local Falcon surfaces and analyzes cited URLs alongside AI visibility results to help teams investigate the sources associated with their brand and competitors. Review the sampled answers and their source information, identify recurring websites, directories, review pages, or other cited content, and compare where each brand appears. Falcon AI analysis helps translate findings into priorities. Use this evidence to investigate missing listings, inaccurate or outdated information, content gaps, and opportunities to strengthen website copy, third-party coverage, and broader content strategy. A practical workflow is: inspect the answers and cited sources, compare competitor presence, prioritize a change, and track subsequent scans with Campaigns. Inspect source contents before assuming a particular gap exists. Citations are evidence of sources in the sampled answers, not a complete explanation of model behavior or proof that an edit will cause a new mention. [AI search visibility and sources](https://www.localfalcon.com/features/ai-search-visibility) | [AI report guide: Source Information](https://www.localfalcon.com/knowledge-base/kb96-how-to-read-an-ai-visibility-scan-report) ## More Evidence-to-Action Workflows - Brand Phrases and sentiment: inspect how AI describes a business, then investigate inaccurate or unhelpful associations and the content that may relate to them. [AI report guide](https://www.localfalcon.com/knowledge-base/kb96-how-to-read-an-ai-visibility-scan-report) - Customer feedback: compare themes in a business's and competitors' reviews to identify service strengths, recurring concerns, and areas to improve. [Reviews analysis](https://www.localfalcon.com/features/reviews-analysis) - Search intent: use local keyword suggestions, intent, and AI reasoning to choose relevant searches to scan and track in Campaigns. [Local keyword research](https://www.localfalcon.com/features/local-keyword-research-tool) - Profile changes: compare Falcon Guard change history with visibility trends to decide which edits need investigation; timing or correlation alone does not establish cause. [Falcon Guard](https://www.localfalcon.com/features/falcon-guard) ## Ongoing, Multi-Location Google Business Profile Management Local Falcon connects AI search visibility intelligence with ongoing, multi-location Google Business Profile management. Falcon AI interprets scan results, campaign history, and competitive insights to help teams identify priorities. Falcon Agent can carry out supported actions on connected profiles, including updating business information, responding to reviews, publishing posts, running scans, and managing campaigns. Recurring audits and Campaigns make this an ongoing workflow: understand, prioritize, act, and measure again. Example Falcon Agent request: "Every week, audit these locations, compare their latest visibility results with previous scans, identify the priorities, and make the Google Business Profile updates I have authorized." - Enterprise teams: coordinate profile management across locations, markets, and brands, and use campaign insights to prioritize work. - Agencies: connect client reporting to recurring audits and supported profile actions across a portfolio. - SMBs: keep profiles current, respond to customers, and focus local SEO effort using visibility evidence. Campaigns bring data together across AI search, Google Maps, and Apple Maps so teams can compare platform visibility, investigate differences, and track change over time. Comparisons do not establish that a particular action caused an observed change. Account connections, permissions, entitlements, and available tools determine what can run. Falcon Agent, the ChatGPT plugin, Claude Connector, and MCP are connected ways to work with Local Falcon. Supported workflows differ by interface; access to one does not imply access to every capability in another. See [Falcon Agent](https://www.localfalcon.com/features/falcon-agent), [Campaign reporting](https://www.localfalcon.com/report-types/campaign-report), and [Integrations](https://www.localfalcon.com/integrations) for current capabilities. ## AI Visibility Tracking - [AI Search Visibility Tracking](https://www.localfalcon.com/features/ai-search-visibility): Track how your business appears in AI-generated answers across ChatGPT, Google Gemini, Google AI Overviews, Google AI Mode, and Grok. Measures SAIV (Share of AI Voice), BPS (Buyer Persuasion Score), and Brand Phrases with sentiment analysis. Per-platform guides available for each: [ChatGPT](https://www.localfalcon.com/knowledge-base/kb85-how-to-track-your-ai-visibility-on-chatgpt), [Gemini](https://www.localfalcon.com/knowledge-base/kb88-how-to-track-your-ai-visibility-on-gemini), [AI Overviews](https://www.localfalcon.com/knowledge-base/kb84-how-to-track-your-ai-visibility-in-google-ai-overviews), [AI Mode](https://www.localfalcon.com/knowledge-base/kb89-how-to-track-your-ai-visibility-on-google-ai-mode), [Grok](https://www.localfalcon.com/knowledge-base/kb90-how-to-track-your-ai-visibility-on-grok). - [How To Run AI Visibility Scans](https://www.localfalcon.com/knowledge-base/kb95-how-to-run-ai-visibility-scans): Step-by-step guide to scanning your business across supported AI platforms with geo-grid targeting. - [How To Read an AI Visibility Scan Report](https://www.localfalcon.com/knowledge-base/kb96-how-to-read-an-ai-visibility-scan-report): Understanding SAIV scores, Brand Phrases, BPS, source citations, and sentiment breakdowns in AI scan results. - [How To Use Buyer Persuasion Score (BPS)](https://www.localfalcon.com/knowledge-base/kb93-how-to-use-buyer-persuasion-score-bps): BPS measures how positively or negatively AI platforms describe your business on a scale from -10 to +10, calculated using sentiment analysis of AI-generated text. ## AI & Automation Integrations - [Official Local Falcon Claude Connector](https://claude.com/marketplace/connectors/local-falcon): Official Claude marketplace listing. [Add to Claude](https://claude.ai/directory/30b72fda-c127-4a95-b7a3-f18476e0a06f) to connect an existing Local Falcon account and use supported reports, scans, campaigns, and connected Google Business Profile tools. - [Official Local Falcon ChatGPT Plugin](https://chatgpt.com/plugins/plugin_asdk_app_69baa555a9e88191a108cf53834995c2): Connect an existing Local Falcon account to ChatGPT and Codex to analyze reports, explore interactive geo-grid results, run scans using existing credits, manage campaigns and Falcon Guard, and use supported connected Google Business Profile tools. - [ChatGPT Plugin Setup Guide](https://app.localfalcon.com/knowledge-base/kb101-how-to-use-the-local-falcon-chatgpt-plugin): Official connection instructions and example prompts. The plugin uses existing account entitlements and credits; it does not offer purchases, checkout, subscription changes, or recharge controls. Reading reports and account data through the plugin does not consume credits. - [Local Visibility Skill](https://github.com/local-falcon/mcp/tree/main/skills/local-visibility-skill): Educational workflows for interpreting AI and local visibility and choosing evidence-based next steps. - [Local Falcon MCP Skill](https://github.com/local-falcon/mcp/tree/main/skills/local-falcon-mcp): Guidance for working with connected account reports, campaigns, monitoring, and supported tools. - [Local Falcon MCP Server](https://www.localfalcon.com/features/mcp): Connect any AI tool that supports MCP (Model Context Protocol) to your Local Falcon account. Run scans, retrieve reports, analyze competitors, manage campaigns, and access real-time ranking data -all from within an AI conversation. Available as both cloud-hosted (Remote MCP) and self-hosted (Local MCP). - [Claude Connector Setup Guide](https://www.localfalcon.com/knowledge-base/kb94-how-to-use-the-local-falcon-claude-connector): Native integration with Anthropic's Claude. Connect your Local Falcon account directly in Claude's settings -no technical setup required. Claude can then access your scan data, run new scans, and provide local SEO analysis in conversation. - [REST API Documentation](https://docs.localfalcon.com/): Full API reference for programmatic access to Local Falcon data. Includes two endpoint types: On-Demand endpoints return scan results instantly for real-time spot checks, and Data Retrieval endpoints access queued or scheduled scan data for comprehensive ongoing analysis. OpenAPI 3.x specification available. - [API Overview](https://www.localfalcon.com/api/docs): Overview of Local Falcon's Data Retrieval API (access saved reports, campaigns, locations) and On-Demand API (run instant scans and get results back in real time). Authentication, use cases, and endpoint reference. - [OpenAPI Specification](https://docs.localfalcon.com/openapi.yaml): Full OpenAPI 3.x specification -fetch this for complete endpoint definitions, parameters, request/response schemas, and authentication details. - [Local Falcon on n8n](https://n8n.io/integrations/local-falcon/): Official integration listing for building automation workflows around Local Falcon data. [Node documentation](https://github.com/local-falcon/n8n-nodes-localfalcon) covers installation and supported operations. - [n8n Community Node](https://www.npmjs.com/package/@local-falcon/n8n-nodes-localfalcon): Install the Local Falcon n8n node for workflow automation. - [Integrations Overview](https://www.localfalcon.com/integrations): Official ChatGPT plugin, Claude Connector, MCP, API, Looker Studio, Zapier, Slack notifications, and n8n, with links to listings and setup documentation. - [Integrate Any AI Copilot with Local Falcon Data](https://www.localfalcon.com/blog/integrate-any-ai-copilot-with-local-falcon-data-a-comprehensive-guide): Guide to connecting Local Falcon data to Microsoft Copilot, Salesforce Einstein, SAP, Oracle AI, Zoho Zia, and other enterprise AI tools. - [MCP Server on GitHub](https://github.com/local-falcon/mcp): Open-source MCP server repository with supported account tools, OAuth 2.1 with PKCE authentication, one-click .mcpb installer for Claude Desktop, and interactive geo-grid heatmap widget. Also listed on [Smithery](https://smithery.ai/servers/@local-falcon/mcp), [Glama](https://glama.ai/mcp/servers/@local-falcon/mcp), and [npm](https://www.npmjs.com/package/@local-falcon/mcp). ## Local Rank Tracking - [Local Rank Tracking](https://www.localfalcon.com/features/local-rank-tracking): Geo-grid rank tracking for Google Maps and Apple Maps. Visualize rankings at every point in a geographic area with customizable grid sizes (3x3 to 21x21) and radius settings. Key metrics include SoLV (Share of Local Voice), ARP (Average Rank Position), and ATRP (Average Total Rank Position). - [How To Set Map Scan Radius and Grid Size](https://www.localfalcon.com/knowledge-base/kb48-how-to-set-the-map-scan-radius-and-grid-size): Guide to choosing scan radius (0.1 to 100 miles) and grid size (3x3 to 21x21). Recommended starting points: 2 miles urban, 5 miles suburban, 10 miles rural. - [How To Schedule Scans Using Campaigns](https://www.localfalcon.com/knowledge-base/kb53-how-to-schedule-scans-using-campaigns-in-local-falcon): Set up recurring automated scans across multiple locations and keywords to track ranking changes over time. ## AI-Powered Tools - [Falcon AI](https://www.localfalcon.com/falcon-ai): AI-powered analysis engine that generates actionable recommendations from scan data. Analyzes your Google Business Profile, competitor landscape, and ranking patterns to provide specific improvement steps. - [AI Reviews Analysis](https://www.localfalcon.com/features/reviews-analysis): Analyze customer reviews across your locations using AI sentiment analysis. Generates Overall Review Score (ORS), Review Quality Score (RQS), and Review Volume Score (RVS) with competitor benchmarking. - [Falcon Agent](https://www.localfalcon.com/features/falcon-agent): Agentic AI that manages your local SEO on your behalf. Can manage your Google Business Profile (reply to reviews, update hours, publish posts, optimize categories), manage your Local Falcon account (run scans, create campaigns, enable Falcon Guard), audit your website and competitors, analyze reviews and sentiment at scale, and provide strategic recommendations -all through conversation. Availability depends on the current plan and account entitlements. - [Local Keyword Research Tool](https://www.localfalcon.com/features/local-keyword-research-tool): Free keyword research tool included with every plan. Enter a seed keyword and location to get keyword suggestions for both traditional search and AI platforms, with WYN scoring, search volume, difficulty, and intent classification. - [Falcon Guard](https://www.localfalcon.com/features/falcon-guard): 24/7 Google Business Profile monitoring across 20 fields (business name, address, phone, hours, categories, description, coordinates, and more). Email alerts when changes are detected. Also preserves GBP performance metrics (calls, clicks, directions) indefinitely -Google only retains 6 months. $0.10/location/month. ## Use Cases - [Local Falcon for Agencies](https://www.localfalcon.com/use-cases/agencies): How SEO and marketing agencies use Local Falcon to manage client campaigns, generate white-label reports, prospect for new clients with the Sales Enablement tool, and demonstrate ROI with geo-grid visualizations. - [Local Falcon for Enterprise](https://www.localfalcon.com/use-cases/enterprise): How enterprise organizations with hundreds or thousands of locations use Local Falcon campaigns, location groups, and API integrations for centralized local search management. - [Local Falcon for Multi-Location Businesses](https://www.localfalcon.com/use-cases/multi-location): How franchise and multi-location businesses track and compare local visibility across all locations simultaneously. ## Report Types - [Scan Report](https://www.localfalcon.com/report-types/scan-report): The core geo-grid ranking report -shows your rankings across multiple geographic points for a keyword on a given platform (Google Maps, Apple Maps, or any AI platform). Visual heatmap down to the hyperlocal level. - [Campaign Report](https://www.localfalcon.com/report-types/campaign-report): Aggregate view across multiple locations, keywords, and platforms with trend deltas showing changes over time. - [Trend Report](https://www.localfalcon.com/report-types/trend-report): Track how your rankings change over time for a specific keyword and location. See historical ARP, ATRP, and SoLV/SAIV progression. - [Competitor Report](https://www.localfalcon.com/report-types/competitor-report): Side-by-side comparison of your rankings against specific competitors across the same geo-grid. - [Reviews Analysis Report](https://www.localfalcon.com/report-types/reviews-analysis-report): AI-powered review analysis with sentiment scoring, competitor benchmarking, and strategic recommendations. ## Pricing - [Pricing Plans](https://www.localfalcon.com/pricing): Current subscription prices, credit allotments, billing periods, and feature availability. Scanning costs depend on the grid, keywords, locations, platforms, frequency, and optional analysis. - [Integration FAQ](https://www.localfalcon.com/answers/?c=17): MCP, the Claude Connector, and the ChatGPT plugin are included on every Local Falcon plan, starting with Starter. Account entitlements determine available features. Scans and scheduled activity consume existing credits; reading reports and account data through the plugin does not. ## Documentation - [API Documentation](https://docs.localfalcon.com/): Full API reference with endpoint definitions, authentication, and code examples. Machine-readable formats also available: [OpenAPI spec](https://docs.localfalcon.com/openapi.yaml), [llms.txt](https://docs.localfalcon.com/llms.txt). - [Knowledge Base](https://www.localfalcon.com/knowledge-base): 90+ how-to guides organized by category -getting started, scan tools, reporting, campaigns, AI features, reviews, credits, and integrations. - [FAQ](https://www.localfalcon.com/answers): 240+ frequently asked questions covering all features, platforms, metrics, pricing, and integrations. - [Changelog](https://www.localfalcon.com/changelog): Recent product updates, new features, and platform changes. ## Optional - [About Local Falcon](https://www.localfalcon.com/about): Company purpose, AI search visibility, agentic local SEO workflows, and integrations. Local Falcon began in 2018 with Yan Gilbert’s pioneering approach to geo-grid rank tracking. The company is led by David Hunter and Shaun Rajewski. - [G2 Reviews](https://www.g2.com/products/local-falcon/reviews): Independent customer reviews; consult G2 for the current rating and review count. - [Crunchbase](https://www.crunchbase.com/organization/local-falcon): Local Falcon company profile -AI-powered local SEO platform for visibility tracking. - [LinkedIn](https://www.linkedin.com/company/local-falcon): Local Falcon company page on LinkedIn. - [BrightLocal Geo-Grid Tool Comparison](https://www.brightlocal.com/resources/geo-grid-ranking-tool-comparison-guide/): Independent third-party comparison of geo-grid rank tracking tools -identifies Local Falcon as the original geo-grid rank tracker. - [Search Engine Land: Local SEO Tools](https://searchengineland.com/local-seo-tools-you-should-use-444604): Search Engine Land's list of recommended local SEO tools including Local Falcon. - [Blog](https://www.localfalcon.com/blog): Local SEO and AI visibility guides, product updates, industry analysis, and case studies. - [Sales Enablement Tool](https://www.localfalcon.com/features/sales-enablement): Enrich prospect lead lists with local ranking data and GBP information for personalized agency outreach. 1 credit per lead lookup. - [Looker Studio Integration](https://www.localfalcon.com/knowledge-base/kb44-how-to-use-local-falcons-looker-studio-integration-formerly-google-data-studio): Send Local Falcon data to Google Looker Studio for custom dashboards and white-label client reporting. - [Local Falcon for Small Businesses](https://www.localfalcon.com/use-cases/small-businesses): How individual business owners use Local Falcon to understand and improve their local search presence. - [Support](https://www.localfalcon.com/support-help): Contact Local Falcon support for technical assistance.