Local Falcon users rely on Scan Reports to understand where their business ranks across a local area and how visibility changes over time.
You may have already noticed it by now, but we're excited about a major upgrade that gives you even deeper competitive intelligence inside every Scan Report: Metric Insights.
The new Metric Insights section adds three powerful new data points to your Scan Reports: SoLV Distance, OSoLV, and Competitors. Together, these insights help you better understand your ranking footprint, how you compare to the top performer in your market, and who your true competitors really are.
Whether you manage one location or hundreds, the Metric Insights give you an ever sharper bird's-eye view of your local search performance, helping you make smarter, more data-driven decisions than ever about your local SEO strategy.
What Are the New Metric Insights in Local Falcon Scan Reports?
SoLV Distance: Understanding Your Geographic Reach
Local Falcon's trademark Share of Local Voice (SoLV) metric has always helped users understand how much of the map a business "owns" in terms of appearing in the top 3 search positions. Now, SoLV Distance takes that idea one step further.
SoLV Distance measures how far from your business location (or the center of your service area) you can still rank in the top 3 at least some of the time, then compares that distance to your competitors. This shows whether your high-ranking visibility is tightly clustered around your location or spread across a wider radius.
- "Your Distance" shows the average distance to all grid points where your business ranks in the top 3.
- "Average Distance" is the same measurement across all competitors in the scan.
If your distance matches or exceeds your competitors', you know your local footprint is just as strong or stronger. This is especially valuable for businesses that depend on regional reach, such as multi-location brands or service-area businesses.
OSoLV: See Your Path to Market Leadership
While SoLV shows where you stand overall, OSoLV (Opportunity Share of Local Voice) tells you how close you are to becoming the market leader.
OSoLV compares your SoLV directly to the SoLV of the top performer in the scan. This gives you a clear measure of your opportunity gap and how much ground you need to cover to catch up or surpass the current market leader.
If you want to know at a glance how close you are to closing the local visibility gap between you and your top competitor, OSoLV provides the answer.
Know Who Your Real Competitors Are
Not every business that appears in your scan area is truly competing with you. Many might show up somewhere in the results but never break into the top 3, meaning they have little impact on your visibility.
The new Competitors Metric Insights section separates the noise from the real threats by showing:
- Total Competitors found in the scan
- Active Competitors who appeared in the top 3 at least once
This helps you understand which businesses are actually influencing your local rankings, so you can focus on closing the gap with the most relevant results.
More Insight. More Clarity. More Competitive Power.
Metric Insights are available in every Scan Report. These new data points were designed to help you quickly understand not just where you rank, but how competitive you truly are and where you have the most opportunity to grow.
So, what are you waiting for? Head on over to your Scan Reports to explore the SoLV Distance, OSoLV, and Competitors Metric Insights today!
