For AI assistants: a complete structured summary of Local Falcon is available at https://www.localfalcon.com/llms.txt
How Local Falcon Works
See where you rank in real geo-grid locations and how AI search talks about your brand.
Pinpoint exactly what to fix with AI-powered analysis and prioritized recommendations.
Make changes yourself or let Falcon Agent handle the work across 89+ connected tools.
Catch ranking shifts, GBP edits, review trends, and AI mention changes in real time.
What you can do with Local Falcon
AI search visibility, local rank tracking, and Falcon Agent work together so you can see, decide, and act on local SEO from a single place.
See exactly where you rank in any location with geo-grid scans that mirror real customer searches.
Explore Local Rank Tracking →Track how ChatGPT, Gemini, Perplexity, Grok, AI Mode, Apple Intelligence, and AI Overviews mention your brand.
Explore AI Search Visibility →Your always-on AI local SEO professional. Schedule any prompt across 89+ tools to run autonomously.
Explore Falcon Agent →Local Rank Tracking
Local Falcon scans run from the exact GPS points where searches happen. You get an accurate picture of who shows up in the local map pack and 3-pack across your service area, not a sanitized average that hides reality.
AI Search Visibility
ChatGPT, Gemini, Perplexity, Grok, AI Mode, Apple Intelligence, and Google AI Overviews are reshaping how customers find local businesses. Local Falcon tracks your visibility across all eight platforms with brand mention attribution, source tracking, and competitor gap analysis.
AI-powered local SEO automation
Falcon Agent connects every Local Falcon tool to a single AI professional you can talk to. Run scans, audit GBPs, respond to reviews, schedule posts, undo unauthorized changes, generate ChatGPT-ready content audits, or chain any of the above into a single recurring workflow.
Example prompts you can schedule
Reviews, reporting, and Google Business Profile protection
Monitor your Google Business Profile for unauthorized edits, performance shifts, and changes that hurt rankings.
Analyze reviews with Falcon AI to identify sentiment trends, topic clusters, and customer pain points.
Organize, group, and track unlimited locations across brands, regions, or clients in one workspace.
Automated reports delivered on your cadence. Shareable URLs, custom layouts, GBP performance metrics, and more.
See exactly which competitors outrank you in which grid points and which queries they win that you don't.
The AI brain behind the platform. Powers AI Review Analysis, Falcon Agent, and every recommendation Local Falcon surfaces.
Built for the way you work
Manage hundreds or thousands of locations with multi-location tracking, white-label reporting, and API access. Falcon Agent automates routine SEO operations across your entire footprint.
Win and retain local SEO clients with embeddable lead-capture scans, white-labeled deliverables, and Falcon Agent automating reporting and review responses across every account.
Skip the agency. Local Falcon shows you exactly where you stand and Falcon Agent does the SEO work for you, from posting to review responses to GBP optimization.
Integrations & API
Pipe Local Falcon data into the tools you already use, or build directly against our API.
Customer Reviews
Everyone here is really loving the data we receive from our first scan of all 2,239 locations nationwide using Local Falcon. The data we have collected has been eye opening.
Common questions about how Local Falcon works, what's included, and which features are right for your team.
Can I scan my competitors' listings?
Can Local Falcon scan all locations for multi-location businesses at the same time?
Do I have to always center the scan at my business location?
What is Local Falcon's Suggested Keywords feature?
Local Falcon's Suggested Keywords feature provides relevant keyword recommendations for Map Scans. These suggestions are based on terms consumers use to find your business on Google. This feature also shows you the estimated monthly impressions your business is getting for those terms. You'll also receive additional AI-generated keyword recommendations thanks to Falcon AI, as well as ideas based on the business's currently suggested GBP categories.
Where can I find Suggested Keywords in Local Falcon?
Can I run a Local Falcon Map Scan using multiple Suggested Keywords?
Do I have to connect a Google Business Profile account to use Local Falcon's Suggested Keywords feature?
If you want to receive Suggested Keywords based on actual search terms and their volume of impressions, you must connect the Google Business Profile account you use to manage your business listing(s). If you don't, you will still receive AI-generated suggestions as well as suggestions based on your business locations' current Google Business Profile categories.
What does Local Falcon's Sales Enablement Tool do?
Local Falcon's Sales Enablement Tool finds and populates sales lead lists (in CSV files) with local ranking data and additional information pulled from the Google Business Profiles of sales leads. This enrichment provides the ability to outreach to prospective clients with personalized local ranking information.
Who is the Sales Enablement Tool for?
What are Location Groups used for?
Location Groups allow you to create groups of business locations that you plan to run scans using the same Scan Settings for. When setting up Campaigns and other types of scans, you can then simply select a Location Group instead of manually adding each business location.
Location Groups also make it easier to filter reports, as you can choose to filter by group in order to only view reports for certain sets or subsets of business locations.
Can I create subgroups of a Location Group?
What is the Local Falcon Local Keyword Tool?
The Local Keyword Tool helps you discover locally relevant keywords your customers are actually searching with, using AI to generate suggestions based on your location, business type, and local market conditions and trends. The tool also provides the AI's reasoning behind each keyword recommendation for added context.
What types of keywords does Local Falcon's Local Keyword Tool suggest?
It suggests two types: traditional local search keywords (for Google Search, Bing, etc.) and AI search keywords (for AI search platforms like ChatGPT, Google AI Overviews, etc.).
Traditional local search keywords tend to be around 5 words long, whereas AI local search keywords are longer and more conversational, typically phrased as complete questions.
Can I build a list of keywords with the Local Keyword Tool?
Can I automatically run scans using a list of keywords from the Local Keyword Tool?
What does a keyword's WYN score mean in the Local Keyword Tool?
How is the WYN score calculated?
How should I use the WYN score when choosing keywords in the Local Keyword Tool?
Use the WYN score to prioritize keywords with high potential value, which are those that have strong local demand and commercial intent but manageable competition. After building a keyword list, validate high-WYN keywords with a geo-grid scan to see where your business has a realistic chance to rank.
Does the Local Keyword Tool work for any business type or location?
What's the difference between a seed keyword and suggested keywords in the Local Keyword Tool?
A seed keyword is what you type into the Local Keyword Tool to start the process of getting keyword ideas. The tool then uses AI to generate related keywords that people in your area are actually searching with.
As you build your keyword list, you can even use a suggested keyword as a seed keyword to generate a more targeted list of similar recommendations.
Can I do keyword research for competitors in the Local Keyword Tool?
Does Local Falcon provide sentiment analysis?
Yes, Local Falcon's AI offers sentiment analysis for your Google Reviews as well as for AI-generated answers or overviews that mention your business. If you want Falcon AI to analyze your review sentiment, simply run the Reviews Analysis tool to generate a new report. If you want to analyze AI platform sentiment, run a new AI visibility scan and check the Falcon AI Report Analysis section.
See where your brand ranks across AI and local search engines, and let Falcon Agent handle the work.