Local Falcon is the first rank tracking tool of its kind and an indispensable visual for local SEO analytics.
While working with local clients, founder and SEO expert Yan Gilbert discovered a pain point: regular rank trackers were great at tracking organic search engine results, but not so effective at tracking local search results (powered by Google Maps), which is what often appear in the top 3 spots on Google Search. Since maps results are highly dependent on the proximity of a searcher's location, getting rank data from one point on the map was not giving an accurate picture of what was going on at the street level.
A new vision was needed: a rank tracker specifically designed to map, track and report on results for local businesses, and that's exactly what Local Falcon can accomplish.
All over the world, Local Falcon is used by marketers, agencies, brands and businesses to visually track Google Maps ranking across a city, a neighborhood, or an entire service area. The system can help you to keep tabs on competitors, use data to improve ranking in the 3-pack, strategize what locations, products and services require focus, and so much more.