Updates, Changes and New Features

View the most recent new features, improvements and fixes to the Local Falcon system.

System Updates

Release Date: 1/16/2026

• [FEATURE] Campaigns now support running scans on all AI platforms (ChatGPT, Google AI Overviews, Google Gemini, Google AI Mode, and Grok)
  
• [FEATURE] Local Falcon n8n integration published
  
• [IMPROVEMENT] Various UI changes Falcon Guard reports to simplify legibility.
  
• [FIX] Fixes to Credit Explorer to more accurately describe credit usage on timeline.
  

System Updates

Release Date: 12/15/2025

• [FEATURE] Users can now use placeholders on keywords within Campaigns to dynamically generate keywords based of individual location details.
  
• [FEATURE] New Metric Insights on traditional search Scan Reports, including Opportunity SoLV, SoLV Distance and Competitors.
  
• [FEATURE] Trend Reports are now available for all AI platform scans (ChatGPT, Google AI Overviews, Google Gemini, Google AI Mode, and Grok)
  
• [FEATURE] Scan Report AI Analysis is now available for Apple Maps and AI platforms scans (ChatGPT, Google AI Overviews, Google Gemini, Google AI Mode, and Grok)
  
• [IMPROVEMENT] Users can now add selected keywords to existing Campaigns as well as create a new Campaign from the Local Keyword Research Tool.
  
• [FIX] Sharable Competitor Reports now include the ability to swap between Scan Results, Business Location and combined views on map.
  
• [FIX] Fixed issues within Falcon Guard where some users experience phantom change detections for various fields
  

System Updates

Release Date: 8/6/2025

• [FEATURE] The official Local Falcon MCP Server has been launched. You can now integrate with any agentic AI systems and workflows.
  
• [FEATURE] Users now have the ability to run scans on Google AI Overviews and ChatGPT.
  
• [FEATURE] New Local Keyword Research tool has been released (in beta).
  
• [FEATURE] New Local Falcon API endpoints have been added that customers to run manual scans, search for locations and add locations to their dashboard.
  
• [IMPROVEMENT] The Campaign Report graphs have been improved and are now interactive.
  
• [IMPROVEMENT] Management of connected locations and location groups has been refined and simplified. 
  
• [CHANGE] The Local Falcon API and API Documentation has been moved over to Postman.
  
• [FIX] Issues fixed in various areas where search filtering of locations would incorrectly handle text entry.
  
• [FIX] Issues fixed within Campaign AI Analysis where certain problems and/or successes were not correctly displaying on reports.
  

System Updates

Release Date: 4/30/2025

• [FEATURE] Google Business Profile Performance Insights metrics are now available on any locations added via oAuth ("sign in with Google") and subscribed to Falcon Guard.
  
• [FEATURE] Knowledge Panel Identification is now visible on Scan Reports and Scan Explorer. Any time a SERP features just one Google Business Profile, the map pin where this is present will include a notation. 
  
• [FEATURE] Campaign Reports now calculate and display deltas on additional metrics throughout report.
  
• [IMPROVEMENT] Subscription History is now more visible in Transactions. 
  
• [IMPROVEMENT] Google Business Profile Performance Insights metrics added to the Local Falcon API.
  
• [IMPROVEMENT] Google Business Profile Performance Insights metrics now available on the Local Falcon Looker Studio Connector.
  
• [IMPROVEMENT] All functionality of the Scan Explorer has been merged with the Scan Report. 
  
• [IMPROVEMENT] Quick Scan now displays distance between map pins at bottom of screen for quick reference.
  
• [IMPROVEMENT] Competitor Report now highlights active business location and offers additional layered view options.
  
• [IMPROVEMENT] Campaign Reports now directly link individual scans to their associated Trend Reports (if applicable).
  
• [FIX] Campaigns editor has restored ability to adjust next run date / time for only next run or to affect the future schedule.
  

System Updates

Release Date: 2/5/2025

• [FEATURE] Campaign Reports now generate individual AI Analysis for Location Group filtered reports (if AI Analysis was enabled).
  
• [FEATURE] Within Campaigns, users can now change the center point of a location as well as disable individual data points.
  
• [FEATURE] Quick Scan tool now offers AI suggested keywords for your locations.
  
• [IMPROVEMENT] Campaigns now features an improved UI to simplify the process during creation and editing.
  
• [FIX] Various fixes to Falcon Guard service, including better detection and handling of Business Hours and Business Address.
  
• [FIX] Fixed issue where Campaign completion notifications and emails would send prior to Campaign run finishing.
  
• [FIX] Fixes to Campaigns editor to better accommodate accounts with a large number of connected locations.
  

System Updates

Release Date: 12/3/2024

• [FEATURE] Competitor Report now features a toggle to show all competitor locations on the map.
  
• [FEATURE] Scan Screenshots are now available. View data point search results as they appear at the time of scan. Available to view from the Scan Explorer page and the Competitor Report page.
  
• [FEATURE] Alternative payments available. Google Pay and Apple Pay among alternative payments available to use when purchasing Credits and/or Subscribing to a plan.
  
• [FEATURE] Falcon Guard, a tool to monitor Google Business Profile changes, launched.
  
• [FEATURE] Campaign Reports now feature a full analysis by Falcon AI.
  
• [IMPROVEMENT] Competitor Report now offers a quick jump to view related scan report, trend report, and campaign report (if applicable).
  
• [IMPROVEMENT] 3D Secure is now supported during the purchase process as well as when adding a Payment Method.
  
• [IMPROVEMENT] All reporting UI now unified in presentation between Local Falcon and publically shareable reports.
  
• [IMPROVEMENT] Campaign Reports now accomodate for various conditions to give you the most useful, consolidated report as possible.
  
• [IMPROVEMENT] Campaign Reports now offer Falcon AI analysis in Location Groups. 
  
• [IMPROVEMENT] Falcon Assist can now interpret and discuss data and results from any Campaign Report.
  
• [FIX] Various improvements and fixes to increase speed and reliability.
  

System Updates

Release Date: 6/24/2024

• [FEATURE] Reviews Analysis Report is available to all users.
  
• [FEATURE] Added Looker Studio Template for Competitor Location Report.
  
• [FEATURE] Added Looker Studio Template for Scan Reports Timeline.
  
• [IMPROVEMENT] Updated the Saved Locations page to improve speed of pulling data.
  
• [IMPROVEMENT] Updated the Campaigns List page by disabling the Business filter to speed up page loading.
  
• [IMPROVEMENT] Updated the Scan Reports List page to improve speed of pulling list data, and filtered data.
  

System Updates

Release Date: 3/18/2024

• [FEATURE] Falcon Assist, our new AI powered assistant, is now available to all users. 
  
• [IMPROVEMENT] Campaigns now offer the following features:
  
  • Unified creation and editing UI.
  • Ability to change grid size on a per location basis.
  • Ability to change scan radius on a per location basis.
  • Ability to associate a keyword with one or more locations.
  • Ability to enable (or disable) AI Analysis per campaign.
  • Additional run frequency options.
  • Previously run "One Time" campaigns can be reset and run again.
• [FIX] Various fixes and performance enhancements within Campaigns.
  

System Updates

Release Date: 2/1/2024

• [FEATURE] Dedicated bulk Place ID lookup feature inside your Saved Locations page.
  
• [FEATURE] You can now add locations imported from your Google Accounts into Location Groups or create a group from existing Google Account Location Groups.
  
• [FEATURE] Local Falcon now supports Apple Maps locations and scanning.
  
• [FEATURE] Users now have the ability to run scans with a 17x17, 19x19 or 21x21 grid size.
  
• [FEATURE] Data point scan results are now available through the Looker Studio and Zapier Integration
  
• [FEATURE] Competitor reports are now avaialble through the Looker Studio and Zapier Integrations.
  
• [FEATURE] Trend Reports now include AI Analysis (if any scans included in report have had AI Analysis generated).
  
• [FEATURE] AI recommendations now audit radius and grid size and suggest the most optimal settings.
  
• [FEATURE] AI recommendations now include additional keywords to consider scanning for.
  
• [IMPROVEMENT] AI Recommendations now have improved targeting of spam or inactive listings
  
• [FIX] Various updates to increase system reliability and speed.
  

System Updates

Release Date: 11/13/2023

• [FEATURE] Filter Campaign Report data by Location Groups.
  
• [FEATURE] Local Falcon AI Analysis is now available to all users.
  
• [FEATURE] Filter locations by Location Groups now available when creating or editing Campaigns.
  
• [FEATURE] Place ID lookup support added to the Location Enrichment Tool
  
• [FIX] Credits Explorer now shows accurate date formats (based on users selected preferences)
  
• [FIX] Public Shareable Reports formatting updates and more closely matches Local Falcon styling.