Scan Report
At the heart of our local SEO rank checker are Scan Reports, Local Falcon's signature local ranking reports. Want to know if you rank across town, in your immediate neighborhood, or just down the block? This is where you start.
Whether it's for Google Business Profile, Apple Business Connect, or any of our AI visibility data sources, Scan Reports give you a highly visual way to understand local visibility across search platforms and areas, backed by actionable metrics and Falcon AI's analysis and optimization recommendations.
The Geo-Grid Scan Explorer
Local Falcon's local ranking report geo-grid appears at the top of every Scan Report. It shows you precisely where you rank for a given keyword at each data point on the map grid, plotted as color-coded map pins.
Think of it as a local SEO heatmap: the more green you see, the more visible you are. See a lot of yellow, orange, or red? Don't worry, those are opportunities to improve performance and increase your share of visibility!
The Scan Explorer is fully interactive, allowing you to drag, zoom, click, and explore every grid point for deeper insights into your local visibility.
Scan Report Metrics
Every Local Falcon Scan Report gives you a precise snapshot of your local visibility, showing where you rank, how far your influence extends, and how you stack up against competitors. These are the key metrics that power our local SEO ranking reports.
- SoLV & SAIV (Share of Local Voice & Share of AI Voice)
Your visibility score across local or AI search. SoLV shows how often you appear in Google's 3-Pack (the Local Pack), while SAIV measures how often you're surfaced in AI-driven search tools. Together, they reveal your true share of visibility everywhere customers are searching.
- ARP (Average Rank Position)
Your average ranking across visible results (excluding positions 20+). ARP gives you a clear view of how well you perform where you're already being seen, highlighting visibility across your top-ranking areas and helping you track improvements over time.
- ATRP (Average Total Rank Position)
A full-spectrum ranking score that includes every grid point, even those where you rank below position 20. Use it to measure your average ranking across the entire map, not just where you're visible now, but where you have room to grow.
Falcon AI Analysis
From heatmaps to headway, AI-powered analysis that translates your scan report into prioritized actions to grow visibility, calls, and foot traffic.
- Instant diagnosis: Understand what's working, what's broken, and why without spending an hour dissecting pins and competitors.
- Competitor-aware strategy: See exactly who outranks you, where, and the concrete factors driving it (categories, reviews, proximity).
- Action plans that move metrics: Targeted recommendations mapped to SoLV improvement and ATRP/ARP lift, neighborhood by neighborhood.
- Scales with your portfolio: Consistent, client-ready insights across locations and keywords in minutes, not meetings.
Metric Insights
Metric Insights make your Scan Report data even more actionable. See how far your visibility extends, how you stack up against competitors, and where the biggest opportunities lie across your local market.
- SoLV Distance
See how far your top visibility reaches. SoLV Distance compares your Local Pack coverage area to competitors, showing whether you dominate nearby or across the entire market. Match or exceed your competitors' average distance to expand your local footprint.
- OSoLV (Opportunity Share of Local Voice)
Your progress-to-leader metric. OSoLV shows how close you are to the top-performing competitor's SoLV and exactly how much ground you need to gain to take the lead. Close the gap or surpass the top SoLV to claim market leadership.
- Competitors
Know who's really in the race. This metric filters out the noise, showing which businesses actually appear in the top 3 results and are competing for local visibility. Focus your strategy on the real contenders in your market.
Turn Visibility Intelligence Into Local SEO Wins
Every Local Falcon Scan Report gives you a data-backed roadmap to local dominance. From geo-grid visuals to metric insights and AI-powered analysis, you'll see exactly how to improve rankings, expand reach, and take control of your local search presence.
See Exactly Where Your Rank on the Map Today
