Scan Report
Local Falcon's signature local ranking reports.
At the heart of our local SEO rank checker are Scan Reports, Local Falcon's signature local ranking reports. Want to know if you rank across town, in your immediate neighborhood, or just down the block? This is where you start.
Whether it's for Google Business Profile, Apple Business Connect, or any of our AI visibility data sources, Scan Reports give you a highly visual way to understand local visibility across search platforms and areas, backed by actionable metrics and Falcon AI's analysis and optimization recommendations.
The Geo-Grid Scan Explorer
Local Falcon's local ranking report geo-grid appears at the top of every Scan Report. It shows you precisely where you rank for a given keyword at each data point on the map grid, plotted as color-coded map pins.
Think of it as a local SEO heatmap: the more green you see, the more visible you are. See a lot of yellow, orange, or red? Don't worry, those are opportunities to improve performance and increase your share of visibility!
The Scan Explorer is fully interactive, allowing you to drag, zoom, click, and explore every grid point for deeper insights into your local visibility.
From keyword to map in four steps.
1. Pick a location and keyword
Choose the business you want to check and the search you want to rank for.
2. Choose a platform
Scan AI platforms like ChatGPT, Gemini, AI Overviews, and AI Mode, or Google Maps and Apple Maps.
3. Set the grid size and radius
From a few blocks to a whole metro. Each grid point is a separate search from that spot. A 7x7 Google Maps scan uses 49 credits.
4. Get your Scan Report
The geo-grid, your metrics, Falcon AI's analysis, and a Competitor Report for the same keyword.
Scan Report Metrics
Every Local Falcon Scan Report gives you a precise snapshot of your local visibility, showing where you rank, how far your influence extends, and how you stack up against competitors. These are the key metrics that power our local SEO ranking reports.
SoLV & SAIV (Share of Local Voice & Share of AI Voice)
Your visibility score across local or AI search. SoLV shows how often you appear in Google's 3-Pack (the Local Pack), while SAIV measures how often you're surfaced in AI-driven search tools. Together, they reveal your true share of visibility everywhere customers are searching.
ARP (Average Rank Position)
Your average ranking across visible results (excluding positions 20+). ARP gives you a clear view of how well you perform where you're already being seen, highlighting visibility across your top-ranking areas and helping you track improvements over time.
ATRP (Average Total Rank Position)
A full-spectrum ranking score that includes every grid point, even those where you rank below position 20. Use it to measure your average ranking across the entire map, not just where you're visible now, but where you have room to grow.
Falcon AI Analysis
From heatmaps to headway, AI-powered analysis that translates your scan report into prioritized actions to grow visibility, calls, and foot traffic.
- Instant diagnosis: Understand what's working, what's broken, and why without spending an hour dissecting pins and competitors.
- Competitor-aware strategy: See exactly who outranks you, where, and the concrete factors driving it (categories, reviews, proximity).
- Action plans that move metrics: Targeted recommendations mapped to SoLV improvement and ATRP/ARP lift, neighborhood by neighborhood.
- Scales with your portfolio: Consistent, client-ready insights across locations and keywords in minutes, not meetings.
Ready to see this for your own brand? Start free with 100 credits, no credit card needed.
Create Your Free AccountMetric Insights
Metric Insights make your Scan Report data even more actionable. See how far your visibility extends, how you stack up against competitors, and where the biggest opportunities lie across your local market.
SoLV Distance
See how far your top visibility reaches. SoLV Distance compares your Local Pack coverage area to competitors, showing whether you dominate nearby or across the entire market. Match or exceed your competitors' average distance to expand your local footprint.
OSoLV (Opportunity Share of Local Voice)
Your progress-to-leader metric. OSoLV shows how close you are to the top-performing competitor's SoLV and exactly how much ground you need to gain to take the lead. Close the gap or surpass the top SoLV to claim market leadership.
Competitors
Know who's really in the race. This metric filters out the noise, showing which businesses actually appear in the top 3 results and are competing for local visibility. Focus your strategy on the real contenders in your market.
Where a Scan Report leads.
Competitor Report
Every scan also creates a Competitor Report, ranking up to 99 competitors for the same keyword side by side with you. See the Competitor Report
Trend Report
Run the same scan again and the Trend Report charts how your visibility moved, run over run. See the Trend Report
Campaigns
Schedule scans for every location and keyword and get one rolled-up Campaign Report every run. See the Campaign Report
Ask Falcon Agent
Ask follow-up questions about any scan and get recommendations in plain language. See Falcon Agent
In Claude and ChatGPT
Pull your scan reports into your own AI with the Local Falcon connectors, or into your own tools through the API.
Share with clients
Share scan reports with a link, with your own branding on Premium plans and above. For agencies
What customers say.
"Brilliant tool I love it! Gives great visual insight on how visible my business is and what improvements i can make"
"This local search tool from Local Falcon is fantastic. Great way to visualize how you rank in different parts of the city/town and track ranking over time."
"Local Falcon has opened up a new way of assessing local business performance through their geo-grid ranking tool. Its addictive and I can't stop using it! The user experience is good, and the customer service has been excellent! I wish them the very best."
Here's where to look next.
All Report Types
Every report Local Falcon creates, in one place. Explore All Report Types
Turn Visibility Intelligence Into Local SEO Wins
Every Local Falcon Scan Report gives you a data-backed roadmap to local dominance. From geo-grid visuals to metric insights and AI-powered analysis, you'll see exactly how to improve rankings, expand reach, and take control of your local search presence.
