Trend Report
A scan is a snapshot. The Trend Report is the story.
Rankings shift with what you do, what competitors do, what searchers do, and what Google and AI platforms change. Once you've run the same scan two or more times, the Trend Report charts how your visibility moved, on the map and in AI search, next to your top competitors.
Every metric, every run, side by side.
SoLV over time
How often you made the map's top 3 on each run, so you can see when you broke into the pack, or slipped out.
ARP and ATRP over time
Average rank where you appear, and across every point, showing whether you're climbing and how far your reach extends.
AI platforms too
Trend Reports work for scans on ChatGPT, Gemini, AI Overviews, and AI Mode, so you can track AI visibility run over run.
Top competitors
Your trend charted against your top five competitors, so you know whether you're gaining or they're slipping.
Charts and animated maps
View trends as a bar graph, a line graph, or an animated map that shows the grid change scan by scan.
CSV download
Download the trend data as a CSV for your own models, dashboards, or client decks.
Ready to see this for your own brand? Start free with 100 credits, no credit card needed.
Create Your Free AccountRun the same scan again. That's it.
A Trend Report appears once you've run two or more scans with the same settings: the same keyword, location, grid size, radius, and platform. Scheduling the scan in a campaign keeps the settings identical every time, so every point on the trend is a fair comparison.
Keeping settings fixed matters. A trend built from scans with different grids or radii mixes real change with measurement change.
Proof that the work is working.
Agencies and SEOs
Show clients exactly what changed since you started, with white label reports on Premium and above.
Executives
See the long-term direction of your visibility in each market, not just this week's numbers.
Multi-location and service area brands
See where to put more resources, and where you can pull back.
What customers say.
"I find Local Falcon to be incredibly user-friendly, making setup and use seamless. It significantly enhances my work by providing quick and accurate keyword monitoring and reporting, and the scheduled reports feature is particularly beneficial for keeping my work organized and efficient."
"I like that the reporting is well detailed. Having a campaign with reports every month lets me know how I am growing my SEO and how I can better help my customers. Local Falcon is a tool I can give my customers so they can see what is working, what is not, and receive suggestions to keep growing."
"It's the ease of use. I found it extremely intuitive and did not have to struggle to figure it out."
Read the case studies
TM Blast: proving local SEO results for clients
See all Local Falcon case studies
Here's where to look next.
Campaign Report
Every location and keyword, scanned on schedule. Explore Campaign Report
All Report Types
Every report Local Falcon creates, in one place. Explore All Report Types
Start building your trend today.
Create a free account, get 100 credits, and run your first scan. Run it again and your Trend Report begins. No credit card needed.
Create Your Free AccountSee Pricing