We're excited to announce the launch of a brand-new feature in Local Falcon: a fully integrated, AI-powered Local Keyword Tool, now available to all Local Falcon users for free.
Unlike generic keyword tools that rely on national-level data and outdated metrics, this is a keyword research tool specifically built for local SEO, with the real-world context and AI reasoning you need to find terms that actually drive results in your market.
Built for Local, Powered by AI
Local Falcon's Local Keyword Tool is simple to use and highly flexible. You can either select a business location from your saved locations or manually enter any location. From there, just type in a seed keyword and click "Get Keywords."
What you'll get back isn't just any old list of search terms. You'll see highly relevant, location-specific keyword suggestions, along with:
- AI-generated reasoning explaining why each keyword is being recommended
- Standard metrics like search volume and keyword difficulty
- Our proprietary WYN score (Weighted Yield Number), which evaluates the actual business value of each keyword in your local context
This combination of data and AI insight makes the tool uniquely valuable for SEOs and businesses focused on local visibility.
What Is the WYN Score?
WYN is Local Falcon's proprietary metric that estimates how valuable a keyword is for your business, not just how popular it is. Unlike traditional keyword research tools that rely on national search volume alone, WYN factors in:
- Localized search volume and competition
- Commercial intent, based on how action-oriented the query is
- Trend and seasonality data, to prioritize rising opportunities and avoid declining terms
WYN scores range from 1 to 100, with higher scores indicating greater local potential. Keep in mind that your WYN score is meant to inform strategy, rather than dictate it, but it's a strong signal of where to focus your efforts, and which keywords are worth running geo-grid scans for to confirm real-world opportunities.
Build Your Keyword List, Then Scan or Launch a Campaign
As you explore keyword suggestions, you can select your favorites to build a list in the sidebar. You can then enter a new seed keyword to keep refining and expanding your list. Once you're satisfied, you can either:
- Run a Quick Scan for instant visibility insights, or
- Add the keywords directly to a Campaign, streamlining setup
This makes it easier than ever to go from keyword discovery to actionable rank tracking, all within a single platform.
Traditional and AI Search Phrases Side by Side
Every keyword search returns two distinct groups:
- Traditional local SEO keywords, optimized for search engines like Google and Bing
- AI-style search phrases, which mirror how people speak to tools like ChatGPT or trigger Google's AI Overviews with conversational search queries
This dual approach ensures you're optimizing for how people are searching now and ready for how they'll search next, no matter what tools they're using to discover local businesses.
Try It Out Today!
The Local Keyword Tool is now live in your Local Falcon Dashboard, and we can't wait for you to give it a try! We encourage you to start using it today to uncover new opportunities, optimize your local SEO strategies, and stay ahead of how people are searching in all your local markets.
