How does Local Falcon track a brand's visibility in AI Overviews?
Local Falcon measures Share of AI Voice (SAIV). The tool will perform a search at every pin on your geo-grid, it will then record whether an AI Overviews result was present or not, and it will record whether your brand is mentioned/cited. Your SAIV score is the percentage of map pins where you're mentioned. We also display the AI Overviews response itself, and show you the sources Google chose.
What is Google AI Overviews?
Google AI Overviews is a new search format that replaces traditional local business listings (like the three-pack) with AI-generated summaries, personalized recommendations, and contextual information drawn from multiple sources across the web. Instead of just showing business listings, it creates comprehensive overviews highlighting key attributes and answering common questions.
What is Local Falcon's Google AI Overviews tracking?
Local Falcon is the first comprehensive solution designed specifically to help businesses track and understand their visibility within Google's AI-generated search results at a local level. The tool monitors when your business appears in an AI Overviews response.
Does Local Falcon show which sources Google's AI uses for my business?
Yes, Local Falcon reveals which external sources and citations the AI references when generating results about your business. This transparency helps you prioritize which third-party platforms and review sites to focus on for better AI visibility.
How is my Google AI Overviews visibility different from traditional Google Business Profile rankings?
Traditional Google Business Profile rankings focus on how prominently your business appears in the local pack (Google's 3-pack) for location-based searches. These results are heavily influenced by GBP optimization and reviews, as well as a person's proximity to the business or use of relevant geographic keywords when they search.
Google AI Overviews visibility refers to whether or not your business is included in Google's AI-generated summaries, which are often based on broader web content like your website content, specific review feedback, and third-party mentions. Google AI Overviews can appear above the traditional local search results, making them even more prominent than the local pack when they surface.
Why didn't my business appear in any Google AI Overviews results?
If your business wasn't mentioned in any Google AI Overviews, it could be due to a few reasons:
- The keywords used didn't trigger Google AI Overviews results (they could be too short or general).
- Your business isn't mentioned in the types of online sources Google AI Overviews pull from (e.g., Reddit, social media, and other third-party platforms).
- Competitors have stronger content presence or more online authority for those queries.
Why should I track my Google AI Overviews visibility?
Google AI Overviews are AI-generated summaries that appear at the top of some Google Search results, especially for longer, more complex queries. When displayed, they are more visible than traditional local search results.
Tracking your visibility in Google AI Overviews helps you understand if (and how often) your business is being recommended in these summaries, giving you a competitive edge in understanding AI-driven search visibility and providing a more comprehensive view of your overall visibility in local search.
