How is my Google AI Overviews visibility different from traditional Google Business Profile rankings?

Traditional Google Business Profile rankings focus on how prominently your business appears in the local pack (Google's 3-pack) for location-based searches. These results are heavily influenced by GBP optimization and reviews, as well as a person's proximity to the business or use of relevant geographic keywords when they search.

Google AI Overviews visibility refers to whether or not your business is included in Google's AI-generated summaries, which are often based on broader web content like your website content, specific review feedback, and third-party mentions. Google AI Overviews can appear above the traditional local search results, making them even more prominent than the local pack when they surface.

Categorized in: Google AI Overviews