Google's Gemini, AI Overviews, and a wave of generative AI tools are changing how information gets sourced, cited, and surfaced in search results. Instead of just showing a list of websites, AI now synthesizes answers, pulling from trusted content and business data across the web.
That shift has a lot of brands scrambling. But for local businesses, the path forward is a little clearer.
Recently, our CEO David Hunter was featured in one of DesignRush's latest expert articles, exploring what it really takes to build an SEO strategy that holds up in the AI era.
Local SEO Isn't Dead. It's Just Growing Up.
At Local Falcon, we've been focused on local visibility since day one, and we've seen the world of SEO change faster than ever thanks to the introduction of AI.
But even as AI systems get smarter and become more deeply embedded in search, we're seeing a renewed emphasis on a few core principles that have always mattered: trust, credibility, and real-world relevance.
So, while some would have you believe that SEO is dead thanks to AI, we can assure you that local SEO is alive and well! How people search and find locally relevant information might look different, but the fundamentals still work to improve local visibility across both traditional search engines and AI tools.
Rather than chasing AI algorithm hacks or pumping out low-effort content, the brands that are winning right now are the ones that:
- Treat their Google Business Profile like a living, breathing campaign
- Build real trust signals that AI systems can verify
- Use geo-grid ranking data to close visibility gaps block-by-block
- Embrace AI not to mass-produce content, but to guide smarter strategy
Want the Full Playbook?
We won't spoil the full feature here, but if you want a closer look at what future-proof local SEO actually looks like, you'll find it in the DesignRush article.
Read it here: How to Build SEO That Wins in the Age of AI: 6 Proven Strategies
In it, David shares:
- A real-world case study where a fundamentally sound SEO strategy led to a 35% conversion rate, a 60% increase in traffic, and regular citations in AI Overviews
- Why outdated rank tracking doesn't cut it in a block-by-block world
- What it means to build helpful mid-funnel content that earns AI citations
Whether you're running SEO for clients or your own business, this piece is packed with timely insights you can act on today.
Ready To See Where You Stand?
If you want to put these ideas into action, Local Falcon's AI-powered geo-grid rank tracking makes it easy to see how visible your business really is on the ground, in real-world local search.
Try Local Falcon and start mapping your local visibility today.
