This month, we're excited to introduce you to someone new on the team here at Local Falcon — Falcon AI. Falcon AI is Local Falcon's new tool that uses AI magic to analyze all the data from your Local Falcon Scan Reports, your Google Business Profile, organic search results and the Google Business Profiles of every competitor in your area. Once the AI has finished its analysis (usually in about 1 minute or less) it will provide very specific and personalized recommendations for exactly what changes you need to make in order to optimize your listings and make them more competitive in the geographic area you just scanned. It also gives you a killer summary and oftentimes it will even highlight vulnerable competitors.
Falcon AI is a first for the local SEO community, pioneering a new era in local search engine optimization. With Falcon AI, Local Falcon is democratizing local SEO, making it more accessible to businesses of all sizes, in all industries, from small-town businesses to multi-location enterprises with hundreds or even thousands of locations across the world.
Traditional SERP rank tracking tools provide static checklists for optimizations, while Falcon AI offers users an actionable roadmap to earning a top position in Google's elusive 3-Pack. And that's just the beginning — Local Falcon's AI has virtually unlimited potential in the long term. It will continue to evolve, adapting to the ever-changing local SEO landscape and providing even more value and power to users who are interested in being at the top of the search results.
Here is an example analysis by Falcon AI:
How Does Falcon AI Work?
When you run a scan, Local Falcon AI automatically analyzes your Google Business Profile listing, search results in your area, and competitors' business listings. It also evaluates your Share of Local Voice (SoLV), Average Rank Position (ARP), and Average Total Rank Position (ATRP), to highlight areas for improvement.
Falcon AI will then provide a full assessment of your business listing's health, pointing out its strengths and weaknesses and making recommendations for how to optimize it. For example, it might highlight missing or inconsistent information that you could fix, such as business hours or contact info, or let you know if your selected categories might not be the best for your business.
All of Falcon AI's recommendations are labeled "MINOR" or "MAJOR," indicating how you should prioritize them by how much difference they have the potential to make in your Google Business Profile listing's performance.
Depending on how much work your listing needs, implementing some top-level fixes to make it more complete and accurate can do a lot to improve its position.
But Falcon AI's true strength when it comes to improving your local SERP ranking lies in its ability to analyze your competitors' listings and identify vulnerable competitors, providing actionable suggestions for how to overtake them in the rankings.
Falcon AI provides specific information about your competitors, comparing your ranking to theirs at precise grid points and letting you know if they're using different categories than yours, which you might consider adding to your listing (if relevant). The AI even compares your reviews to those of competitors, so you can start a campaign to get more good reviews if needed.
Lastly, as we touched on already, Local Falcon's AI doesn't just point out the problems with business listings — the bottom of every AI analysis report has a list of optimizations that are "Already Complete," so you can see at a glance what's already as optimized as it gets!
Who Can Benefit from Falcon AI?
Falcon AI is ideal for when you want an instant snapshot-analysis of how any business listings you manage are doing in the local search rankings based on Map Scans you've run, organic search results, and the competition's position.
It's still always a good idea to perform independent analysis of your Google Business Profile performance to identify areas of opportunity, but Falcon AI is great at recognizing high-level problems and providing quick optimization recommendations that you can implement right away.
Whether you're an SEO agency professional working with various enterprise clients, a business listing manager collaborating with different local businesses, or a business owner yourself, Falcon AI offers invaluable insights that even the least tech-savvy individuals can understand.
Ultimately, this saves you time and takes some guesswork out of improving business listing health. Implementing the AI's suggested optimizations can provide nearly instant results — in the time it takes for the search engine bots to catch up and index your optimizations!
The Virtually Unlimited Potential of Falcon AI
We're still on the cusp of the AI era, and tools like Falcon AI are at the forefront of the coming local SEO revolution.
As such, the potential of Falcon AI is virtually unlimited at this point, and early adopters of this powerful local SEO tool are going to be a step ahead of the competition as it continues to realize that potential.
Just as Google and other search engines are constantly working on their algorithms and changing the ways they rank business listings and websites, we'll be constantly working on and improving Falcon AI to keep up — we're almost as excited to do this as we are for you to use Falcon AI!
Try Local Falcon AI Today!
Falcon AI will be turned on by default for all your future Map Scans as of late October 2023 and each scan has a 25 credit fee, but you can also request AI analysis for Scan Reports from up to 48 hours in the past. Simply view an existing Scan Report and hit the "Generate AI Report" button, indicated by the OpenAI logo, to get an intelligent analysis of the business listing's performance!