AI Overviews have slowly but surely been working their way into local search results, with Google's AI Overviews section now appearing for at least half of searches with some type of local intent, particularly for long-tail and more conversational queries. This has made it harder for businesses and SEO professionals to get a full picture of their local search visibility, since there's no AI Overviews visibility tracker. Until now, that is!
That's right, we're happy to announce that Local Falcon is the first local visibility tracking tool of its kind to offer Google AI Overviews visibility tracking! Users can now see precisely when and where their businesses show up in a Google AI Overviews, providing an even more comprehensive view of local search performance in an increasingly AI-driven digital ecosystem.
How Local Falcon's AI Overviews Visibility Checker Works
Those already familiar with Local Falcon's signature geo-grid rank tracking for Google Business Profile and Apple Business Connect will find our Google AI Overviews visibility tracking very intuitive to use.
As with scanning any other data source, running a visibility tracking scan for Google AI Overviews returns a Scan Report featuring a color-coded heat map that shows you exactly where your business shows up in an overview.
A green pin means your business appears in a Google AI Overviews at that point (the darker the green, the higher your visibility), while a red one means that you don't. You'll also see empty pins wherever there were no Google AI Overviews results found. Clicking on a pin will show you the Google AI Overviews found at that location, along with rankings for each brand mentioned in the AI-generated summary.
Below the heat map you can find a list of all competitors found in Google AI Overviews results for the scanned area, complete with stats about how many total data points each business appeared at, what percentage of total Google AI Overviews results they were found in, and their ARP and ATRP scores. There's also a whole new metric: Share of AI Voice (SAIV). This lets you see at a glance which businesses are dominating Google AI Overviews results in your area, providing unique competitive intelligence.
Additionally, Local Falcon's AI Overviews visibility tracking reports even show you which sources Google AI Overviews summaries are referencing when a business appears, providing insights into which third-party platforms and review sites you may want to prioritize to increase your chances of appearing in an AI Overview and improve your SAIV score.
Why Google AI Overviews Visibility Tracking Matters for Local Search
Google's AI Overviews are changing how users interact with local search results, surfacing business results within AI-generated summaries and potentially bypassing the traditional map pack altogether. This means that if your business isn't showing up in Google AI Overviews results, you may be missing out on visibility at a crucial new entry point in the customer journey.
With Local Falcon's AI Overviews visibility tracking, you can now measure and monitor your presence in this new AI-powered layer of local search, right alongside your traditional Google Business Profile rankings. This gives you a far more complete picture of how and where potential customers are finding (or not finding) your business.
Even more importantly, you can now analyze which competitors are consistently appearing in Google AI Overviews and what sources Google is using to reference them, giving you actionable intelligence that you can use to improve your own visibility in Google AI Overviews results. Whether it's optimizing your presence on third-party platforms, gathering more reviews, or strengthening your content strategy, this data helps you make informed decisions in the rapidly changing local search ecosystem.
The bottom line is that AI Overviews are here to stay, and if you want to stay competitive in local search, tracking your Share of AI Voice is vital. Local Falcon is proud to be the first AI Overviews visibility tracker to make that possible!
