Background
Big Brand Tire & Service operates a multi-brand portfolio of tire and auto service locations across the western United States, built in part through a series of acquisitions that brought regional brands like American Tire Depot, Burt Brothers, and Robertson Tire under one roof. Managing hundreds of locations across multiple brand names, often with overlapping categories and inconsistent listing histories, created local search challenges more complex than what a single-brand chain faces.
Challenge
A portfolio this large and this fragmented, spanning multiple brand names, hundreds of locations, and a steady stream of newly acquired stores, makes it hard to answer basic questions with confidence; questions like, "how visible is each brand in local search?" and "are recently acquired listings staying accurate as they transition into the parent company's systems?" Acquired listings in particular are prone to inconsistent or reverting information as Google's data catches up with a rebrand.
Solution
The operator built a Google Business Profile rank tracking and monitoring approach around the realities of a multi-brand, acquisition-driven portfolio:
- Consolidated local rank tracking across brands, standardized around the core search term "tire shop near me," giving a consistent, comparable view of visibility across every brand in the portfolio
- Refined grid and campaign configurations over time to produce more precise, reliable comparisons as the tracking program matured
- Falcon Guard monitoring across 250+ locations to catch listing changes across the portfolio as they happened
Results
The results speak to both visibility gains and portfolio-wide GBP protection:
- American Tire Depot's visibility for "tire shop near me" roughly quadrupled across 90 locations, and that gain has held steady for over a year
- Big Brand Tire & Service's core locations saw SoLV rise across 116 stores for the same keyword
- Falcon Guard logged over 44,000 change events across the portfolio, including catching acquired locations whose listings kept flipping between old and new brand names as Google's data caught up, a coordinated rename across two sub-brands executed in a single day, and a store website that reverted to its pre-acquisition domain
For an operator managing a large, multi-brand, acquisition-built portfolio, having one consistent way to track visibility and catch listing drift across every brand gives the team a level of multi-location local SEO oversight that would be incredibly difficult to replicate by hand.
