Background
CodaPet is a nationwide network of veterinarians providing at-home pet euthanasia, operating over 200 service-area listings across the country rather than traditional storefront locations. As a fast-growing network, CodaPet regularly launches new listings in new markets alongside its established ones.
Challenge
Launching a new service-area listing is only the first step towards getting more local business in additional markets. Without granular visibility into how each new listing was actually performing, there was no way to know whether new markets were gaining traction in local search, which underperforming listings needed more attention, or how long it might take a new service-area listing to catch up to the rest of the network.
Solution
CodaPet used Local Falcon to track its full nationwide footprint, with a dedicated eye on new listings:
- Ongoing local rank tracking across the network's core service keywords, covering the full footprint of 200+ service-area locations nationwide
- A dedicated launch-monitoring campaign tracking brand-new listings weekly from day one, isolating how quickly new markets built visibility compared to the established network
- Expanded tracking to include AI platforms alongside traditional search, giving early visibility into how the brand appears as search evolves
Results
Using Local Falcon, CodaPet tracked new service-area listings on Google Maps as they closed the gap with the rest of the portfolio:
- Newly launched listings went from a Share of Local Voice (SoLV) of around 6 to 65 for "at home pet euthanasia," and from roughly 6 to 61 for "in home pet euthanasia near me," in about five months
- One new listing went from virtually no visibility to 95 SoLV, with its Average Rank Position (ARP) improving from around 17 to 1
- A group of previously underperforming listings also saw broad gains, with visibility in "near me" searches rising by 9 to 15 points across the board
For a fast-growing, nationwide network, that kind of local visibility intelligence means CodaPet doesn't have to wonder whether a new market is catching on; they can see it happening, market by market, from the moment a new listing goes live. If a location isn't keeping pace with the rest of the network, Local Falcon's reports make it easy to spot early in order to focus attention where it's needed most.
