Background
Incline Marketing is an agency serving many local service business clients across the country, primarily pest control operators, along with personal injury law, chiropractic, and franchise clients in industries like carpet cleaning and fitness. The agency uses Local Falcon to actively track AI visibility for dozens of client locations.
Challenge
Traditional local rank tracking wasn't built to answer a newer question clients started asking: how does my business show up when someone asks ChatGPT for a recommendation? Agencies need a way to actually measure AI visibility for their clients, rather than sporadically running spot-checks to take a guess at it, and to prove that investment in AI-focused optimization was producing results.
Solution
Incline Marketing built an AI-visibility-first tracking program using Local Falcon:
- Weekly scans tracking Share of AI Voice (SAIV) on ChatGPT using conversational, AI-style prompts written to match how real customers actually ask for local recommendations, rather than traditional short-tail keywords
- Used Local Falcon's keyword research tool to help identify AI-style conversational search prompts across client markets
- Built a streamlined program centered on ChatGPT, the AI platform clients are often most concerned about showing up in, supplemented with Google Search and Maps visibility tracking for select clients, offering a complete picture of both traditional and AI-driven local search
Results
The agency's AI-first approach delivered clear, consistent gains across its client book:
- Across 85 unique combinations of location and prompt for which the agency tracked ChatGPT visibility, average SAIV rose by nearly 27 points
- 98% of tracked location-prompt combinations reached a clear, measurable lift in AI visibility, with a typical client seeing that first jump in about a month
- Individual results stood out sharply: one pest control location went from a Share of AI Voice of under 1 to over 91 in six months, and one law firm office climbed from under 1 to nearly 53 in just three months
For an agency providing generative engine optimization services to its local business clients, the combination of consistent AI visibility tracking and clear, fast results turned a new and rapidly evolving area of local search performance into something concrete the agency could measure, demonstrate, and act on.
