Background

SecureSpace Self Storage operates nearly 100 storage facilities across the United States, with dense clusters in coastal metro markets including Seattle, the Bay Area, Los Angeles, Portland, San Diego, Miami, Philadelphia, and New York City. The brand manages its local search strategy in-house and needed a way to track and protect visibility at scale.

Challenge

An enterprise brand with a portfolio this large needs to know precisely where each location actually stands in local search results, across dozens of keywords per store, in markets with heavy competition. It also needs to ensure each and every listing is kept accurate and optimized. At this scale, unauthorized edits to hours, phone numbers, categories, or addresses can slip through unnoticed and quietly hurt performance.

Solution

SecureSpace built one of the most comprehensive local rank tracking setups on Local Falcon:

• Timezone-grouped rank tracking campaigns covering the full portfolio on a biweekly cycle, so every location is scanned at a consistent local time
• A dedicated "poor performers" program that identifies underperforming stores and tracks a deeper keyword set against them for targeted improvement
• AI-generated analysis surfaced alongside scans, giving the team fast, digestible insight into performance and optimizations without manually parsing the raw data
• Falcon Guard monitoring across the portfolio, flagging unauthorized changes to listing details in real time
• Keyword research using the Local Keyword Tool to keep search term targeting current across markets
• Supplemental tracking on Apple Maps to round out visibility monitoring across maps platforms

Results

Across nearly 1,000 keyword and location combinations tracked over two years, locations consistently appeared higher and more frequently in the local pack:

• Average Share of Local Voice (SoLV) rose, on average, nearly 15 points on non-branded storage keywords, with the large majority of tracked keywords improving or holding steady
• The poor performers program lifted its targeted stores by approximately 13 SoLV points on average, turning some of the weakest-performing locations into some of the strongest. One Utah location went from barely appearing in results to consistently ranking at or near the top for its core local searches
• Individual markets saw even bigger positive swings. Three Hawaii locations saw core keywords climb 20 to 30 SoLV points, and standout stores in Los Angeles, Seattle, and the Bay Area each rose by 40 or more SoLV
• Falcon Guard logged over 18,000 monitoring events across the portfolio, catching more than 1,500 changes to hours, categories, phone numbers, and addresses before they could damage local rankings, as well as flagging review count and rating changes

For an enterprise brand managing local search in-house, at this scale, that combination of visibility tracking and listing protection gave the team a clear, up-to-date read on where every location stands, and a way to catch problems before they cost rankings.