Background
Thunder Spray is an owner-run exterior cleaning business offering pressure washing, house washing, roof cleaning, and related services as a service-area business (SAB) covering Windsor, Ontario and surrounding communities. To help fill the slow season, the business also offers seasonal Christmas light installation during the winter months when pressure washing demand drops off.
Challenge
As a small, owner-operated business competing against other local pressure washing companies, Thunder Spray needed a clear, ongoing view of its local search visibility across key service areas. Without regular rank tracking, there was no way to know which searches the business was winning in, which it was missing from entirely, or whether changes to the website or Google Business Profile listing were actually making a difference.
Solution
Thunder Spray used Local Falcon to build an ongoing local rank tracking campaign around the keywords that mattered most to the business:
- Local rank tracking covering the full range of service areas, for city-specific searches and broader generic terms, giving a clear read on where the business stood for both
- Consistent Google Maps rank tracking sustained over more than a year, building a long, reliable history of exactly how local-pack visibility changed over time rather than a single snapshot or sporadic spot-checks
- A separate campaign tracking the seasonal Christmas light business during its active winter months, keeping both sides of the business measured
Results
The tracking data tells a clear story of a business moving from virtually invisible to dominant in the most important local searches:
- City-specific keywords saw dramatic gains: map-pack visibility for "concrete cleaning windsor" rose from 1 to 97 Share of Local Voice (SoLV), "roof cleaning windsor" from 1 to 85, and "house washing windsor" from 80 to 97, with Average Rank Position (ARP) across these terms improving to between 1 and 3
- SoLV for broader, higher-volume generic terms like "pressure washing near me" and "power washing near me" climbed too, moving from effectively zero visibility into the 10-20 SoLV range across a 15-mile service-area radius, representing a meaningful foothold in much more competitive, less specific searches
- Rankings held up through a full winter shutdown, a natural seasonal pause for a pressure washing business, and recovered within weeks of resuming operations in the spring
For a small, owner-operated business, that kind of service-area visibility data, tracked consistently over more than a year, turned local search performance into something Thunder Spray could actually see, measure, and act on.
