Background
TM Blast is a local SEO agency serving clients across a wide range of industries, including home services, medical practices, law firms, insurance providers, and real estate companies, throughout the US and Canada. What started in 2017 as an SEO blog and YouTube channel grew into a full-service agency offering traditional local and generative engine search optimization, as well as related services. Local Falcon has been a part of their local SEO workflows since 2023.
Challenge
Proving that local SEO work is actually moving the needle is as important as doing the work itself. Clients need to see where they started, where they are now, who their top competitors truly are, and why it all matters, without wading through data they don't understand. The agency also needed a way to show prospective clients the opportunity in front of them before they signed on.
Solution
TM Blast built Local Falcon's core reporting and analysis features into its local SEO workflows:
- Regular scans tracking each client's Google Maps visibility for target keywords across their full service area, feeding directly into Local Falcon's Trend Reports as the primary client-facing deliverable to show visibility gains over time
- Falcon AI analysis used as a first pass on optimization opportunities, surfacing competitor category gaps, listing inconsistencies, and other quick wins to act on
- One-off scans used as a prospecting and audit tool, showing potential clients a visual baseline of exactly where their Google Maps visibility drops off and where the opportunity to grow exists
Results
Over years of client work tracked in Local Falcon, the results reflect a consistent pattern of meaningful gains:
- A medical practice in New York City saw its Google Maps visibility for its primary service keyword increase from 7 to 60 Share of Local Voice (SoLV), with visibility for a more specific, geo-modified search term increasing from 16 to 70 SoLV
- A multi-location pediatric therapy provider saw several of its lowest-visibility locations roughly double or triple their Share of Local Voice, gaining significant local search market share from competitors
- A personal injury law firm tripled its SoLV within five months of onboarding, watching their geo-grid local ranking heatmap turn from red to green
- Across hundreds of tracked keyword-location combinations, more than half saw a clear visibility lift, typically about six weeks in
Local Falcon's combination of visual reporting, AI-assisted analysis, and clear before-and-after trend data has become a key part of how TM Blast demonstrates value to its local SEO clients.
