Falcon Agent
Be the brand that wins local and AI search.
On autopilot, with Falcon Agent.
Local Falcon tracks how your brand ranks across Google, ChatGPT, Gemini, and other local search and AI platforms. Falcon Agent is the built-in AI that acts on those rankings: it edits your listings, replies to your reviews, posts on your behalf, and runs the repetitive work behind the scenes so you can focus on strategy (it can help with that, too).
Managing your brand online is 47 browser tabs and Monday-morning blues.
- Reply to every review by hand
- Log in to GBP to draft and publish every post
- Check rankings across 8 platforms one by one
- Audit every listing manually, every month
- Guess what influences your AI visibility and sentiment
- Find out about unauthorized GBP changes weeks later
- Automated review responses in your voice
- Scheduled GBP posts handled for you
- Ranking and visibility tracked everywhere, in one place
- Listings audited automatically, changes flagged
- Unauthorized GBP edits detected and restored right away
- See exactly which sources AI trusts for your industry and market
Falcon Agent handles it. All of it. And you stay in control.
Available everywhere you work.
Falcon Agent lives on a dedicated chat page with your full conversation history, and as a sidebar on every single Local Falcon page.
Looking at a rank-tracking report? Open the sidebar and ask what to fix. Comparing a competitor's GBP listing? Ask for recommendations. Optimizing a location? Edit it with Falcon Agent in one click. Never break your flow or switch tabs again.
Takes real action on your listings.
Falcon Agent is connected directly to your Google Business Profile and your Local Falcon account. Tell it what you want to get done. It goes and does it.
Update hours for a holiday. Post a weekend promotion. Reply to a new review. Add a service. Swap a category. Upload a photo. Launch a new rank-tracking scan. Start an ongoing AI visibility tracking campaign. Pull any report you need. Monitor a location for unauthorized GBP changes. If it's something you'd normally do inside Local Falcon or on your Google Business Profile, Falcon Agent can do it for you.
Set it up once. It keeps on working.
From the Agent Settings page, tell Falcon Agent what you want done and how often, and it runs on its own in the background:
- Add any Google Business Profile locations you want the agent to monitor
- Configure automated review responses by star rating, with custom per-location rules
- Schedule recurring GBP posts with custom instructions
- Create custom AI actions on any schedule: daily, weekly, monthly, or specific dates
- Apply actions to all locations or specific ones, with per-location content overrides
Agent Settings isn't just for automation. It's your command center.
Every action Falcon Agent can take is precise and tailored to each location. Switch it on when you want automation, keep it off when you prefer full control, and track every action it takes in real time.
On or Off, Per Location
Every automated action has a toggle for every location you monitor. Let Falcon Agent automate posts and review replies on a dozen of your listings while you keep managing another one hands-on. Your call, any time.
Custom Rules Per Location
Give each listing its own voice, tone, and instructions. The franchise location in Austin can respond to 1-star reviews differently than the flagship store in New York. No two locations have to be treated the same.
Full Action History
See every action Falcon Agent took: what it did, when it ran, and on which location. Nothing happens behind your back. Audit it, keep the patterns you like, or tighten the rules if something drifts.
A sample of what Falcon Agent can do.
A small sample. New tools are added as the agent's capabilities expand.
On Your Google Business Profile
- Reply to new reviews in your brand voice
- Publish and manage Posts
- Update hours for holidays or special events
- Keep categories, services, and attributes current
- Upload photos and manage media
- Catch unauthorized changes and revert them
- Find and flag duplicate listings
- Generate review request links
Inside Local Falcon
- Track rankings across Google and AI platforms in one place
- Run rank tracking on demand or on a recurring schedule
- Pull reports on rankings, competitors, trends, and keywords
- Get alerts when rankings drop or competitors jump ahead
- Monitor GBP changes with per-location control
- Analyze review sentiment across locations
- Get weekly summaries of everything Falcon Agent did
Research & Insights
- Check what AI platforms say about your brand
- See which sources AI platforms trust most for your industry
- Scrape competitor sites for strategy clues
- Compare your performance against competitors
- Spot ranking patterns across your service area
- Pull answers from the local SEO knowledge base
- Recommend optimizations from your ranking and visibility data
Website & Content
- Audit your site's local SEO: metadata, schema, on-page SEO
- Crawl pages AI platforms cite for your brand or competitors
- Flag outdated or stale content
- Recommend new pages based on ranking and visibility gaps
- Suggest content and copy that win in local and AI search
- Propose internal linking to boost your key pages
- Spot location and service pages too weak to rank
How to use Falcon Agent.
Falcon Agent is included in every Local Falcon plan. Annual and Enterprise users get virtually unlimited usage, which is how most agencies and multi-location brands run it.
To get started, click "Falcon Agent" in your Local Falcon main navigation menu to open the dedicated chat page, or click the sidebar icon from any page in your dashboard.
To set up autonomous behavior, head to Account → Agent Settings, add the GBP locations you want monitored, and configure automated review responses and scheduled actions. Or just ask Falcon Agent to set it up for you!
Stop grinding on the local SEO busywork.
Let Falcon Agent manage your GBP listings, reviews, posts, and rank tracking while you focus on strategy.
Try Falcon Agent FreeWhat is Falcon Agent?
Who can use Falcon Agent?
Can I ask Falcon Agent anything?
What does Falcon Agent do?
How do I set up an automated action with Falcon Agent?
Can I set different Falcon Agent automation rules for different locations?
How do I know if Falcon Agent is running my automated actions?
Can Falcon Agent reply to Google reviews automatically?
Can Falcon Agent make unauthorized changes to my GBP?
Can I turn off Falcon Agent for a specific location without affecting others?
How do I see what Falcon Agent has done?
How do I enable automatic review responses?
Make sure your locations have been imported from your Google Account, then use the Falcon Agent chat on any page and ask it to "enable automatic review responses" for your location(s). Prefer a manual setup? Head to the Falcon Agent Settings Page, add your locations, toggle on Automated Review Responses, and choose your reply rules before hitting Save.
