Operating on a business-to-business basis doesn't mean local SEO doesn't matter. While your target audience may differ, your marketing goal is still the same: understand what users are looking for and find the most efficient way to give it to them.
That's where Local Falcon comes in. Local Falcon is a versatile rank tracker that's perfect for keeping on top of local SEO and generating leads for your business — even if you serve other businesses instead of consumers. All you need to do is plug in a keyword (or keywords) relevant to your business, select a grid size and scan radius, and run the scan to see your keyword ranking compared to your competitors.
Local Falcon is full of useful tools for B2B businesses. Here are three:
If you're unsure as to what keywords other businesses use when they search for you, don't worry. With Local Falcon's keyword suggestion feature, you'll be suggested keywords based on how others search for your company. Local Falcon also provides the estimated monthly impressions each keyword brings, meaning you'll be able to focus on the ones with the highest attraction power.
Want to see which services and products are in demand near prospective business partners? Local Falcon's adjustable scan center means you don't have to base your scans on your business location. Simply drag the center to somewhere else on the map — anywhere in the world — and the rest of your radius map will adjust accordingly.
Say you want to show your potential business partners that you're a respected name in your industry, or that you want to prove to a current partner that they're benefitting from working with you. Local Falcon's share feature allows you to create a white-label URL for any scan. Recipients don't need to log into an account to view the scan, either — you simply need to share it with them or post it on a publicly available page.
Local Falcon is a quick, efficient way to track your local ranking, increase B2B lead generation, and adapt to an ever-changing local market. Not only can you run keyword scans from any location, but you can easily share your findings as well. Sign up for Local Falcon today and see how you rank.