What metrics does Local Falcon track for local SEO?

For Google Maps and Apple Maps: ARP (average rank where the brand appears), ATRP (average rank across every grid point, including the ones where it isn't found), and SoLV (how often it makes the top 3). For AI search: SAIV (how often AI recommends the brand), sentiment, Buyer Persuasion Score, and the sources AI cites. All of them are tracked over time in trend and campaign reports.