What metrics does Local Falcon track for local SEO?
For Google Maps and Apple Maps: ARP (average rank where the brand appears), ATRP (average rank across every grid point, including the ones where it isn't found), and SoLV (how often it makes the top 3). For AI search: SAIV (how often AI recommends the brand), sentiment, Buyer Persuasion Score, and the sources AI cites. All of them are tracked over time in trend and campaign reports.
Can I use Local Falcon data in my own reports?
Yes. Share any report with a link that opens without a login, export to PDF or CSV, use the Looker Studio connector, or pull data through the API. White label reports are available on Premium and above, and the API and MCP are included on every plan.
Can I track AI search visibility alongside map rankings?
Yes. Local Falcon runs the same geo-grid on ChatGPT, Gemini, AI Overviews, and AI Mode as it does on Google Maps and Apple Maps, so you can see a brand's AI visibility and map rankings for the same keyword and area, side by side.
Can I find out why a competitor outranks my client?
Yes. Competitor reports show who ranks across the grid with their ratings and review counts, Falcon AI analysis suggests specific listing fixes, reviews analysis compares sentiment against competitors, and AI scans show which sources AI cites for each competitor.
Can I analyze Local Falcon data with Claude or ChatGPT?
How accurate are Local Falcon's rankings?
Each grid point is searched from its own geo-coordinates, so results reflect what a searcher at that spot would see. Scheduled scans use the same settings every time, which keeps trends comparable. See how Local Falcon keeps scans accurate.
