Frequently Asked Questions about Local Falcon

Share of AI Voice (SAIV) is a metric to quantify a brand's presence and prominence in AI-generated search results. SAIV measures how frequently a brand is mentioned when an AI summary is triggered for the given keyword across the area you searched, and brand mentions were detected within that summary (we do not factor AI summaries with no mention of any brand into the score). 

A higher SAIV score indicates greater visibility for the given keyword and grid area, potentially leading to increased brand awareness, relevance and customer engagement.

Local AI Visibility tracking monitors how often and how prominently your business appears in AI-generated responses from platforms like ChatGPT and Google AI Overviews. Unlike traditional rankings where you have a specific position (1st, 2nd, etc.), AI visibility measures whether your business is mentioned, how it's described, and what sources AI cites when discussing your business.

AI systems are designed to generate unique responses each time, even for identical queries. This variability is why our multi-sample approach (AI Visibility Grid) is crucial—by collecting 9 (3x3) to 441 (21x21) different responses, we can determine how consistently AI mentions your business and identify patterns in when you're included versus excluded.

Traditional local rank tracking shows your numerical position in search results (1-20+). Local AI Visibility tracking measures presence and prominence in conversational AI responses where there are no rankings—just inclusion or exclusion. It's about whether AI recommends your business and how favorably it's presented in ChatGPT and Google AI Overviews.

Each grid point represents a separate AI query sample. Since AI gives varying responses, Local Falcon uses multiple grid points anywhere from 9 (3x3) up to 441 (21x21) to collect enough samples for statistically meaningful insights about your business's AI mention rate and consistency in the local area.