Local Falcon is a different way of visualizing ranking data in local search. Below is a list of answers to our most frequently asked questions. For even deeper learning, you can always check out our knowledge base as well.
Answers for:
How do Local Falcon grid points work for AI visibility tracking?
Each grid point represents a separate AI query sample. Since AI gives varying responses, Local Falcon uses multiple grid points anywhere from 9 (3x3) up to 441 (21x21) to collect enough samples for statistically meaningful insights about your business's AI mention rate and consistency in the local area.
How can tracking Grok visibility help my SEO strategy?
Monitoring Grok visibility shows when your business is mentioned in real-time social recommendations and where competitors appear in AI-driven local search. This data helps you adapt your local SEO and AI SEO strategies to improve visibility in the expanding social-AI discovery ecosystem.
Why do AI platforms like ChatGPT & Google AI Overviews give different answers to the same local business question?
AI systems are designed to generate unique responses each time, even for identical queries. This variability is why our multi-sample approach (AI Visibility Grid) is crucial—by collecting 9 (3x3) to 441 (21x21) different responses, we can determine how consistently AI mentions your business and identify patterns in when you're included versus excluded.
How is local AI visibility tracking different from traditional local rank tracking?
Traditional local rank tracking shows your numerical position in search results (1-20+). Local AI visibility tracking measures presence and prominence in conversational AI responses where there are no rankings—just inclusion or exclusion. It's about whether AI recommends your business and how favorably it's presented in AI-generated responses from platforms like ChatGPT and Google AI Overviews.
What AI platforms does Local Falcon track my visibility in?
ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Grok, and more coming soon!
How does Local Falcon track my visibility in AI Mode?
Local Falcon uses advanced geo-grid rank tracking to map your AI Mode visibility across your service area. Each point shows how and where your business (and its competition) appears in these AI-generated answers, giving you a clear view of your coverage.
How does Local Falcon track my visibility in Grok?
Local Falcon monitors when and where your business appears in Grok responses, mapping your visibility across your service area with geo-grid rank tracking. This helps identify coverage gaps and opportunities to increase your social-AI presence.
How does Local Falcon track my visibility in Gemini?
Local Falcon monitors your business mentions across Gemini AI responses, showing when your brand appears, which queries trigger inclusion, and how your presence compares to competitors. Geo-grid visuals map your Gemini presence across your service area for precise local AI search visibility insights.
How is Gemini visibility different from traditional search rankings?
Unlike traditional search results, Gemini generates conversational, AI-driven responses instead of listing links. Tracking Gemini visibility tells you whether the AI assistant recommends your business in conversations with users, not just whether it ranks on a results page.
Can I see which sources influence Gemini responses about my business?
Yes. Local Falcon identifies the websites, reviews, and content that Gemini references when generating answers. Understanding these sources helps you prioritize which assets to optimize for better AI SEO performance.
Can I see which sources influence AI Mode results?
Yes. Local Falcon identifies the websites, reviews, and content that AI Mode references when generating answers that include (or don't include) your business. This helps you understand which digital assets drive visibility and where to focus optimization efforts to improve AI search performance.
How is Grok different from traditional search or other AI assistants?
Unlike traditional search results and standalone AI assistants, Grok surfaces local information directly within X's social platform. It may recommend businesses based on trending posts and other local relevance signals drawn from X, making it a unique channel for capturing timely customer interest.
How can tracking AI Mode visibility help my local SEO strategy?
Monitoring AI Mode visibility gives you insights into your business's prominence in AI-powered local recommendations, as well as showing where competitors appear. This data supports AI SEO strategies, allowing you to fine-tune content, AI keyword targeting, and local SEO tactics to better align with AI-driven search behavior.
How is AI Mode visibility different from traditional Google Search rankings?
Traditional Google Search ranks your site in organic, blue-link results. AI Mode generates conversational answers and recommendations that may or may not include your business. Tracking AI Mode visibility tells you whether the AI mentions your brand, rather than its position in standard search results.
Can I see which sources influence Grok visibility?
Yes. Local Falcon identifies which web sources drive mentions of your business (or competitors) in Grok. These insights can help you optimize your wider digital presence as part of your AI SEO strategy.
How can tracking Gemini visibility help my SEO strategy?
Monitoring Gemini visibility provides insights into how your business performs in AI-powered conversations, highlights competitor presence, and provides actionable data for AI SEO. This helps you optimize content, reviews, and listings so Google's AI assistant may be more likely to recommend your business.
What is the Brand Phrases section in AI visibility reports?
This section highlights key phrases AI platforms use when mentioning or discussing your brand. It shows you how many times each of these phrases was used in AI-generated responses for the scan, as well as whether they are used by AI with positive, neutral, or negative sentiment behind them.
Do Local Falcon's AI visibility Scan Reports include sentiment analysis?
Yes, the Brand Phrases section of your AI visibility reports includes an overview of the AI's sentiment when it uses specific phrases to describe your business, giving you an idea of what services, attributes, and other characteristics AI associates with your business and how they're framed to potential customers. Check the Falcon AI Report Analysis section above the Brand Phrases for an in-depth analysis of sentiment plus actionable tips on how to improve it.
Does Local Falcon tell me what AI says about my business?
Yes, Local Falcon's AI visibility Scan Reports show you how AI platforms mention and describe your business in response to relevant queries. The Brand Phrases section highlights the specific language AI uses when referring to your business, how often each phrase appears, and the sentiment behind it. You can also check your Buyer Persuasion Score (BPS) to see whether AI is recommending your business to potential customers or steering them away. For a deeper breakdown, check the Falcon AI Report Analysis section for an in-depth summary and actionable tips.
Is local AI visibility tracking included in every plan?
Yes. Local Falcon offers AI platforms, including Google AI Overviews, Google AI Mode, Gemini, ChatGPT, and Grok, as data sources you can choose when setting up a new Quick Scan or Campaign Scan. Local AI visibility scans use the same flexible credit system as Local Falcon's traditional local rank tracking scans for Google Maps and Apple Maps.
Does Local Falcon offer local AI visibility tracking?
Yes! Local Falcon tracks your AI visibility at the location level across leading generative AI answer engines. Local AI visibility Scan Reports show you exactly how AI talks about your brand at specific points on the map across a city, neighborhood, or service area using the same visual, geo-grid format as traditional local ranking Scan Reports for Google and Apple Maps rank tracking.
What makes Local Falcon's AI visibility tracking different from other tools?
Local Falcon measures your local AI visibility, that is to say, your AI visibility at the location level. It does this by running the same prompt through AI multiple times across a specified geographic area, such as a city, neighborhood, or service area, reporting back on how AI talks about your brand and competitors at specific points on the map.
What's the difference between local AI visibility and brand-level AI visibility?
Local AI visibility is how AI talks about your brand at specific points on the map, providing granular, hyperlocal insights into how likely users performing searches in a specific city, neighborhood, or service area are to come across it in AI-generated answers, including AI Overviews and local business recommendations. Brand-level AI visibility is how AI talks about your brand overall, providing high-level data drawn from an entire country or region, rather than broken down across a specific city, neighborhood, or service area.
Who needs to track local AI visibility?
Any local business with one or more physical locations or service areas should track their local AI visibility the same way they track their traditional local rankings. Just as local rankings change across a city, neighborhood, or service area, local AI visibility changes depending on where a user performs a query. Granular, hyperlocal insights into AI visibility are essential for ensuring a local business is discoverable where an increasing number of local-intent searches are happening.
