If you've ever stared at a geo-grid visibility report thinking, "Okay… now what?," this update is for you.
Local Falcon just rolled out its biggest set of enhancements yet, transforming how businesses and agencies understand, prioritize, and act on local search visibility.
With smarter Google Business Profile analysis, more in-depth AI search visibility reporting, and the launch of agentic AI for local SEO, Local Falcon now goes far beyond reporting; it helps you take territory back across the grid, wherever customers are searching.
Here's what's new.
Smarter Google Business Profile Analysis With Clear Next Steps
Geo-grid heat maps show what's happening with your local visibility. Falcon AI now explains why it's happening and what to do next.
Instead of interpreting performance on your own, you can now count on Falcon AI to act as a true local SEO consultant, precisely analyzing Google Business Profile visibility and breaking it down into clearer, more actionable insights than ever.
Know Who Owns Each Zone
See exactly which competitor dominates each area of your map and why. Falcon AI identifies the businesses winning in each region and builds a tactical plan to help you challenge them.
Get a Prioritized To-Do List
No more guessing what to fix first. Falcon AI separates quick wins from long-term plays so you always know which actions will deliver the biggest impact right away.
Find Easy Wins You're Missing
If you're physically closer to the searcher but still coming up short in the rankings, that's low-hanging fruit. Falcon AI flags these proximity advantages so you can flip them quickly.
See the Full Picture
Falcon AI looks beyond the Google 3-Pack, analyzing review snippets, organic rankings, and "People Also Ask" questions to surface every opportunity influencing visibility.
This is Google visibility analysis designed for decision making, not just observation.
Falcon AI Now Analyzes AI Visibility, Not Just Google Rankings
AI is already recommending local businesses and shaping customer decisions before users ever see a Local Pack.
Falcon AI now works across ChatGPT, Gemini, Google AI Mode, Google AI Overviews, and other AI search platforms.
See How AI Talks About You
Is AI calling your competitor "legendary" while positioning you as "an option"? Falcon AI shows you the language gap so you know exactly how to improve your positioning.
Spot Vulnerable Competitors
When AI mentions a rival but highlights mixed reviews or inconsistent quality, that's your opening. Falcon AI flags these competitors as targets you can realistically replace in the conversation.
Know Where to Get Featured
AI platforms pull from a wide range of specific sources. Falcon AI reveals which third-party sites, blogs, directories, review platforms, and other citation sources the AI trusts, so you know where showing up actually matters.
This is AI visibility measured and explained.
New AI Platform Trend Reports
AI visibility is highly dynamic. Now you can prove it at a glance.
With AI visibility Trend Reports, you can track how AI platforms talk about your business over time. Instead of relying on snapshots, you get clear trendlines that show:
- Whether your GEO strategy is working
- How positioning changes after optimizations or market shifts
- Long term gains or losses in AI visibility
For agencies and multi-location brands, this unlocks a powerful new way to demonstrate progress and ROI in the AI era.
New Metric Insights
We have also introduced new Scan Report Metric Insights to clarify competitive reality and growth potential, including:
- OSoLV: your gap to the number one competitor
- SoLV Distance: how far your visibility actually reaches
- Active Competitors: who you are truly competing against
These metrics answer questions like "How close am I to winning?" and "Who actually matters?" when it comes to traditional local search visibility.
Introducing Falcon Agent Alpha
Reading reports is useful. Doing nothing with them is not.
Falcon Agent, formerly Falcon Assist, is Local Falcon's new agentic AI. Rather than just analyzing your Google Business Profile and local ranking data, it takes action.
Falcon Agent can perform tasks both on your Google Business Profile and within Local Falcon, such as:
On Your Google Business Profile
- Reply to reviews
- Update business hours
- Publish posts
- Edit services and offerings
Inside Local Falcon
- Run new scans
- Create campaigns
- Enable Falcon Guard
- Analyze and discuss reports
Falcon Agent lets you stay fully in control of decisions while the automation handles the heavy lifting.
This marks a shift from AI that advises to AI that executes.
Why These Updates Matter
Local search is no longer just about rankings. It's about visibility across maps, AI platforms, and organic results, plus knowing how to win in all of them.
With these updates, Local Falcon helps you:
- See exactly who is beating you and where
- Understand why competitors are winning
- Identify fast, realistic opportunities
- Track and understand AI visibility trends over time
- Automate the actions that move the needle
All in one platform.
Welcome to the Next Era of Local Falcon
Smarter analysis. Clearer priorities. Faster AI-powered execution.
Local Falcon is no longer just showing you the local SEO battlefield. It's helping you win the battle.
