Personalize Your Outreach with Local Falcon's Sales Enablement Tool

November 14th, 2023, 09:00 AM

Are you looking for ways to personalize your email outreach and convert more leads into clients? If so, Local Falcon's new Sales Enablement Tool might be just what you need. 

What Is the Sales Enablement Tool?

The Sales Enablement Tool allows you to upload a list of businesses to Local Falcon and automatically populate the rows with Google Business Profile details like Website, Phone, GBP Categories, Star Rating, Review Count, etc. Enrich even more by running a Bulk Scan and exporting results.

What can be done with enriched location lists?

You can use the information from enriched lists to personalize outreach emails at scale and better demonstrate the potential value of your services to leads, boosting your chances of converting them into paying customers.

For example, let's say you have a third-party sales lead list that has business names, location address, and contact information for hundreds of local businesses that would make a good fit for your white-glove Local SEO services.

After uploading and enriching the list, you might decide you should prioritize cold outreach to all the businesses who are ranking in position four on Google.

Then, in your initial outreach emails to these businesses, you could start out by saying something like:

"[Business-Name] is currently ranking in the 4th position on Google's Local Pack when someone searches for "[Primary-Category]" in your neighborhood. Check out the map, and the report link below to understand more!"

In our experience, one of the only consistent and reliable sources of unique information about a prospect has historically been from LinkedIn. The only problem with that is virtually every sales professional knows this and uses the same data. With Local Falcon, your cold outreach is going to shine!

You can also run Bulk Scans for all the businesses you import via the Sales Enablement Tool to garner even more Local rank-tracking insights about leads and prospects that you can mention in your outreach emails, such as how they rank for specific keywords.

The more personal your outreach emails are, the more likely you are to get a response, making it easier to start pitching your services to potential clients and closing more sales.

Where To Find the Sales Enablement Tool

The Sales Enablement Tool is located in the "Locations" drop-down menu, which you can find in the main navigation menu when logged in to your Local Falcon Dashboard.

You can also find more specific instructions for how to use the Sales Enablement Tool in our knowledge base.

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