Article KB25

How To Use ARP & ATRP

Last updated on 11/26/2025, 1:39 PM

ARP and ATRP help you quickly understand how strong your visibility is across a scan area — and where you have opportunities to improve.

ARP (Average Rank Position)

ARP shows your average ranking across only the top 20 visible results in your scan.
Use ARP to:

• Evaluate how well you rank where you're already visible
  A lower ARP means you consistently appear higher in the results users are most likely to see.

• Track improvements over time
  Because ARP focuses on your strongest visibility zones, it's a useful benchmark for monitoring progress in areas where you already compete.

ATRP (Average Total Rank Position)

ATRP shows your average ranking across all grid points — including positions outside the top 20.
Use ATRP to:

• Measure performance across the entire scan area
  This gives you a full-picture metric that includes weaker or outlying locations.

• Identify growth opportunities
  If ATRP is significantly higher than ARP, it means you perform well near the center point but drop off further away.

How To Interpret ARP vs. ATRP Together

Looking at both metrics side by side helps you understand where you're strong and where you may need optimization.

• If ARP is good but ATRP is weaker:
  You're ranking well in your core visibility zone, but your reach is limited. Expanding relevance, improving authority, or strengthening local signals can help improve farther-out grid points.

• If ARP and ATRP are similar:
  Your performance is fairly consistent across the scan area — this usually happens with smaller scans or when you rank evenly throughout the map.

• If both numbers are high:
  This indicates poor visibility both near and far. Focus on foundational local SEO improvements before expanding the scan radius.

Quick Example

If your ARP is 17.4, you typically appear around the 17th spot among the top 20 results.
If your ATRP is 18, your average position across all listings is around 18.
These values being close together suggests consistent visibility across the scanned area.