Article KB64

How To Use Falcon Agent: An Overview of Local Falcon's Agentic AI

Last updated on 1/25/2026, 12:46 PM

Falcon Agent is Local Falcon's built-in agentic AI, designed to actively analyze, interpret, and guide your local SEO and AI search visibility efforts. Rather than simply answering questions, Falcon Agent works like a strategic assistant — it reviews your data, identifies patterns, and recommends actions that improve rankings and visibility.

You can ask Falcon Agent questions about your business locations, scans, competitors, reviews, rankings, and broader local SEO strategy to get fast, actionable insights grounded in your actual Local Falcon and local search data.

What Falcon Agent Can Do

Falcon Agent supports a wide range of local SEO and Local Falcon workflows, including:

• Interpreting ranking performance: Analyze Scan, Campaign, and Trend Reports to understand the why behind metrics like Average Rank Position (ARP) and Share of Local Voice (SoLV), and identify visibility gaps or growth opportunities.
• Competitive analysis and benchmarking: Evaluate which competitors are outranking you, why they're winning, and what changes are needed to close the gap.
• Review and sentiment analysis: Surface trends in customer feedback, highlight keyword opportunities, and assess review quality and volume at scale.
• Google Business Profile monitoring and management support: Track GBP performance signals, detect profile changes, and assist with review responses, posts, and business updates.
• AI search visibility insights: Analyze how your business appears across AI-driven search experiences, such as ChatGPT, Gemini, Google AI Overviews, Google AI Mode, and Grok.
• Website and local SEO audits: Scrape any business site to identify factors, like schema, NAP consistency, keywords, and location page quality, that impact map rankings and local visibility.

In short, Falcon Agent turns complex datasets into clear insights and prioritized actions you can use immediately.

Accessing Falcon Agent

1. Log in to your Local Falcon account
   
   
2. Click "Falcon Agent" in the main navigation menu
   
   

• Note: Falcon Agent is available to users on Annual and Enterprise subscriptions.

Using Falcon Agent

To get started, enter a question or request into the text box at the bottom of the chat window. Falcon Agent can assist with:

• Local SEO strategy questions
• Business location performance
• Scan and Campaign analysis
• Competitor insights
• Review and reputation data

Example prompts:

• "Why is my Share of Local Voice low in this scan?"
• "Which competitors are blocking my visibility in this grid?"
• "What changes would most improve rankings for this location?"

Providing specific context — such as a Scan or Campaign URL — helps Falcon Agent deliver more precise recommendations. You can also say things like "Analyze my latest scan."

Getting the Most Value from Falcon Agent

Falcon Agent is designed for ongoing analysis and refinement. For best results:

• Ask follow-up questions to dig deeper into recommendations
• Request clarification or prioritization of next steps
• Share more details about locations, competitors, or goals

Falcon Agent will respond with clear explanations and suggestions for next steps, even suggesting follow-up questions or tasks for you to choose from.

Starting a New Chat Thread

If you want to reset the conversation or keep different tasks separate and organized, click "Create new chat" at the top of the conversation sidebar.

• Your current conversation will be saved
• You can access previous threads in the conversation sidebar
• You can return to past chats at any time