Local Falcon is a different way of visualizing ranking data in local search. Below is a list of answers to our most frequently asked questions. For even deeper learning, you can always check out our knowledge base as well.
The geo-grid is Local Falcon's signature feature that displays your rankings at specific points on an interactive map (the Scan Explorer). It shows exactly where your business appears in local map pack results or AI-generated search results for any keyword across your service area, helping you visualize your visibility patterns and identify areas for improvement. Local rank tracking shows you how visible your business is across local search platforms, inlcuding Google Search and Google Maps (Google Business Profile rankings), Apple Maps (Apple Business Connect rankings), and even AI-powered search experiences (AI visibility). By measuring your rankings for specific keywords at specific locations, local rank tracking acts as your local SEO scoreboard, helping you spot trends, diagnose issues, and find new opportunities to improve visibility.