Local Falcon is a different way of visualizing ranking data in local search. Below is a list of answers to our most frequently asked questions. For even deeper learning, you can always check out our knowledge base as well.
Answers for:
Can I scan my competitors' listings?
Definitely! You can initiate a scan for any listing and our reports will show you exactly how your competitors rank as well.
Can Local Falcon scan multi-location businesses at the same time?
Yes. Multiple locations can be tracked and reported on at the same time.
Do I have to always center the scan at my business location?
You are not limited to only scanning from the business location. You can drag the red center pin on the map to move it and begin scanning from any point you want. You can always re-center the point by clicking the button in the bottom right-hand corner of the map.
Do I have to connect a Google Business Profile account to use Local Falcon's Suggested Keywords feature?
If you want to receive suggested keywords based on actual search terms and their volume of impressions, you must connect the Google Business Profile account you use to manage your business listing(s). If you don't, you will you will still receive AI-generated suggestions as well as suggestions based on your business locations' current Google Business Profile categories.
Where can I find Suggested Keywords in Local Falcon?
Local Falcon's Suggested Keywords will appear in the keyword search bar drop-down when you go to the Map Scan tool and select a business location to run a scan for.
What is Local Falcon's Suggested Keywords feature?
Local Falcon's Suggested Keywords feature provides relevant keyword suggestions for Map Scans. These suggestions are based on terms consumers use to find your business on Google. This feature also shows you the estimated monthly impressions your business is getting for those terms. You'll also receive additional AI-generated keywords thanks to Falcon AI, as well as suggestions based on the businesses currently suggested GBP categories.
Can I run a Local Falcon Map Scan using multiple Suggested Keywords?
Yes. You can select as many keywords as you want from the Suggested Keywords and you can manually add as many other keywords as you want. From there you can run simultaneous Map Scans for all of them. Keep in mind that each scan will still cost the same number of credits.
What does Local Falcon's Sales Enablement Tool do?
Local Falcon's Sales Enablement Tool finds and populates sales lead lists (in CSV files) with local ranking data and additional information pulled from the Google Business Profiles of sales leads. This enrichment provides the ability to outreach to prospective clients with personalized local ranking information.
What are Location Groups used for?
Location Groups allow you to create groups of business locations that you plan to run scans using the same Scan Settings for. When setting up Campaigns and other types of scans, you can then simply select a Location Group instead of manually adding each business location.
Location Groups also make it easier to filter reports, as you can choose to filter by group in order to only view reports for certain sets or subsets of business locations.
Who is the Sales Enablement Tool for?
The Sales Enablement Tool is ideal for agency and white-glove users looking for ways to personalize outreach emails and communication to improve their odds of converting leads into clients for services related to improving businesses' local search rankings.
Can I create subgroups of a Location Group?
Yes, you can create a subgroup to further segment business locations within Location Groups by choosing to file a new Location Group under an existing one when creating the new group.
What types of keywords does Local Falcon's Local Keyword Tool suggest?
It suggests two types: traditional local search keywords (for Google Search, Bing, etc.) and AI search keywords (for AI search platforms like ChatGPT and features like Google AI Overviews).
Traditional local search keywords tend to be around 5 words long, whereas AI local search keywords are longer and more conversational, typically phrased as complete questions.
What is the Local Falcon Local Keyword Tool?
The Local Keyword Tool helps you discover locally relevant keywords your customers are actually searching with, using AI to generate suggestions based on your location, business type, and local market conditions and trends. The tool also provides the AI's reasoning behind each keyword recommendation for added context.
How should I use the WYN score when choosing keywords in the Local Keyword Tool?
Use the WYN score to prioritize keywords with high potential value, which are those that have strong local demand and commercial intent but manageable competition. After building a keyword list, validate high-WYN keywords with a geo-grid scan to see where your business has a realistic chance to rank.
Does the Local Keyword Tool work for any business type or location?
Absolutely! Local Falcon's Local Keyword Tool uses any combination of seed keyword and location to generate hyperlocal keyword ideas tailored to your market. You can even use it to research keywords and competition for markets you're considering expanding into.
Can I build a list of keywords with the Local Keyword Tool?
Yes! You can add any of the suggested keywords to your list by clicking the "+" icon. You can even enter new search parameters to generate new recommendations and keep adding keywords until you have a comprehensive list you're happy with.
What does a keyword's WYN score mean in the Local Keyword Tool?
WYN stands for Weighted Yield Number. The WYN score estimates how valuable a keyword is for your business based on local search volume, intent, competition, and trends.
What's the difference between a seed keyword and suggested keywords in the Local Keyword Tool?
A seed keyword is what you type into the Local Keyword Tool to start the process of getting keyword ideas. The tool then uses AI to generate related keywords that people in your area are actually searching with.
As you build your keyword list, you can even use a suggested keyword as a seed keyword to generate a more targeted list of similar recommendations.
How is the WYN score calculated?
It's based on a weighted algorithm that considers local search volume, commercial intent, and competition, adjusted for your local market conditions.
Can I automatically run scans using a list of keywords from the Local Keyword Tool?
Yes. You can launch a Quick Scan or create a new Campaign directly from your keyword list, with the keywords prepopulated in the Scan Settings.
Can I do keyword research for competitors in the Local Keyword Tool?
Yes. By manually entering a competitor's location in Local Falcon's Local Keyword Tool, you can generate local keyword ideas for that market and analyze what terms might be worth targeting to compete more effectively, whether you're there now or looking at expanding into that market in the future.
