For enterprise organizations and SEO agencies, proactively tracking how a business's competitors rank in local search is an important part of identifying opportunities for optimization and growth.
Local Falcon's AI-integrated local rank tracking technology is a powerful tool that both in-house marketing teams and agencies can use to help organizations put together rank tracking reporting across competitors and implement strategies to compete more effectively.
By taking advantage of the AI-powered features of Local Falcon, enterprise businesses can gain valuable insights into their top competitors in local search, look for ways to outrank them in search results, and identify market gaps and growth opportunities.
Whether employing an in-house local SEO team or working with an external agency, Local Falcon's competitor rank tracking data helps organizations make more data-backed decisions about their local search strategies to drive enterprise business growth.
What Is Local Competitor Rank Tracking?
In broad terms, local rank tracking is the process of monitoring and analyzing search engine rankings for specific keywords within a targeted geographic area. You can do this to see how both your own business and its competitors rank.
Using the right tools, such as Local Falcon, local rank tracking can be fine-tuned to target a specific region, city, neighborhood, or an even smaller area, allowing for very precise measurement of search rankings.
Competitor rank tracking provides hyperlocal insights into competitors and opportunities for growth, making it especially useful for medium- to large-sized enterprises and businesses with multiple locations or service areas.
Using these insights, strategies for improving local rankings can be customized at scale and for each business location or service area based on highly specific competitor data.
How To Use Local Falcon's Competition Rank Tracker To Drive Enterprise Growth
Analyze Current Keyword Rankings
Before you can start competitor rank tracking and analysis to look for growth opportunities, you have to know what your target keywords are and how you're currently performing for them.
In general, these are all the search terms that people are currently using to find your business, such as the business's name, terms related to the products or services you offer, your Google Business Profile categories, and variations of keywords with a geo-modifier attached to them.
Conduct Competitor Analysis
After you know what your target keywords are and how you rank for them currently, you can start to analyze competitors' keyword rankings and identify the top competitors for target keywords.
In other words, the primary goal of competitor rank tracking is to see exactly who your top competitors are in local Google search results for your target keywords. Then, you can work on developing strategies to outperform competitors and position your business above them in local search results.
Identify Market Gaps and Opportunities
Rank tracking reporting across competitors allows you to identify gaps in the local market that your competitors are not filling, which may offer opportunities to expand and refine your business offerings to give your company a competitive advantage.
Similarly, competitor rank tracking data can provide insights into ways enterprises can differentiate themselves from the competition to gain local search visibility in areas where their competitors are underperforming (or totally absent).
In short, knowing what and where your competitors' strengths and weaknesses are can help drive overall business strategy and keep your business ahead of the curve.
Shape Marketing and SEO Strategies
Whether you're part of an organization with an in-house marketing team or you work for a marketing agency offering white-glove digital marketing services, the competitor ranking data provided by Local Falcon is an invaluable asset when it comes to shaping both your overall marketing and local SEO strategies.
By analyzing the performance of specific keywords in different geographic areas, you and your team can optimize Google Business Profile listings, websites, and other online assets to increase visibility among your target audience, improve customer engagement, and ultimately drive sales.
Local Falcon also allows you to track the performance of optimizations, measure the effectiveness of local SEO strategies, and adapt as needed to continue improving performance and maximize ROI.
Local Falcon: The Perfect Competitor Rank Tracker for In-House and Agency Marketing Strategists
Local Falcon is a local rank tracker built to track Google Business Profile rankings for businesses of all types and sizes.
With features like Campaigns and built-in AI analysis and optimization recommendations, complete with white-labelling options, Local Falcon is ideal for both in-house and third-party marketers working with single- or multi-location enterprise organizations.
Local Falcon's Competitor Reports, Trend Reports, and other reporting options offer a variety of ways to visualize data and identify competitors and opportunities. Additionally, the flexible credit system makes it easy to adapt Local Falcon to suit almost any budget, with the option to easily scale usage as you see results that boost ROI.
For agency sales teams, Local Falcon can also be a valuable tool to implement into your sales funnel, providing custom data that sales professionals can use to personalize their outreach and nurture leads, ultimately leading to more conversions.
In fact, Local Falcon's Sales Enrichment Tool can take any third-party sales lead list and automatically fill it in with information about local rankings for all the businesses listed therein, making cold outreach much more efficient.
