Why are Local Falcon's results sometimes different from the ones I see in my browser?

Rankings are highly variable and dependent on many factors. These variables include whether or not you're logged into Google, if you're browsing incognito, whether or not the IP address has been used for similar searches, and more. Even the zoom level of your map can affect your final results. Local Falcon pulls data from 'clean' Google searches that aren't influenced by previous search history; therefore, they may be slightly different. There is no 'perfect' rank scan for local results, because everyone sees slightly different results in a real-world scan.


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