Local Falcon is a different way of visualizing ranking data in local search. Below is a list of answers to our most frequently asked questions. For even deeper learning, you can always check out our knowledge base as well.
Answers for:
What does Local Falcon do?
Local Falcon is an agentic AI search and local SEO platform that tracks and improves brand visibility across generative AI answer engines and local search.
Local Falcon powers local SEO and AI SEO intelligence, visibility, and automation for Enterprise brands, Agencies, and Small Businesses by measuring local rankings (Google Maps and Apple Maps) and AI visibility (ChatGPT, AI Mode, AI Overviews, Grok, Gemini, and more), analyzing ranking and visibility data against competition, and makes and/or recommends changes to improve local rankings and AI Visibility. It helps brands and agencies understand, optimize, and automate their traditional local search visibility and AI search visibility on leading AI-powered search platforms.
Take Action with Falcon Agent to make real changes to see real results.
Automate full management of your Google Business Profile.
Analyze Google reviews and understand sentiment with the AI-powered Reviews Analysis tool.
Get AI-generated performance insights and optimization recommendations from Falcon AI.
Schedule ongoing reporting and visibility tracking for multiple locations and platforms with Campaign Reports.
Research local keywords for both traditional and AI search with the Local Keyword Tool.
Monitor Google Business Profile changes and performance metrics with Falcon Guard.
Analyze competitors with detailed Competitor Reports that compare rankings, visibility, and opportunities to increase share of voice.
Local Falcon gives you a single place to see how your business appears across local and AI search, and the tools to improve that visibility at scale.
How accurate is Local Falcon?
As accurate as possible. While there's no one "right" SERP result, we wouldn't have released the tool if it wasn't providing accurate information. If you want more details, check out this article where we compare our scan to two other local rank trackers.
Why are Local Falcon's results sometimes different from the ones I see in my browser?
Rankings are highly variable and dependent on many factors. These variables include whether or not you're logged into Google, if you're browsing "Incognito," whether or not the IP address has been used for similar searches, and more. Even the zoom level of your map can affect your final results. Local Falcon pulls data from "clean" Google searches that aren't influenced by previous search history; therefore, they may be slightly different. There is no "perfect" rank scan for local results, because everyone sees slightly different results in a real-world scan.
How do I use the Local Falcon Map Scan tool?
Using the Local Falcon Map Scan tool only takes a few simple steps. You can run scans manually with the Quick Scan tool, automate them with Campaigns, or even trigger them through the API. Here's how to get started with a Quick Scan:
Pro Tip: Ask Falcon Agent to help you run a scan and it can do this all for you.
Choose a Platform. Go to the Quick Scan tool and using the drop down, select the platform (Google Maps, ChatGPT, Google AI Overviews, Gemini, Grok, AI Mode, Apple Maps, and more) you want to check ranking/visibility for.
Choose a business and keywords. Select the business you want to analyze from your location list. Add at least one keyword to scan, though we recommend starting with 5-10 for better insights. (Tip: check the Suggested Keywords to discover search terms your business already ranks for as well as AI-generated ideas.)
Set your Map Scan Radius and Grid Size. Pick your grid size (the 9×9 grid is most popular) and choose a radius based on your market type:
Urban: ~2 miles
Suburban: ~5 miles
Rural: ~10 miles
Run your scan. Click "Run Scan" to start analyzing your local rankings.
View and share your results. When the scan finishes, open the Scan Report to see your rankings on the map grid. You can share it instantly by clicking the Share icon.
Automate your tracking (optional). Set up a CampaignScan for multiple locations or schedule a recurring Auto Scan from an individual Scan Report to automatically track visibility over time.
What localities does this local rank tracker work in?
Local Falcon works everywhere in the world and with any language!
What information do you collect about me while using the site?
We will only ask for information that is necessary to be in compliance with the law. For example, we will need your address when upgrading your account to comply with tax regulations. All scan data is saved in your account for future reference and that information is kept on our servers. We are in compliance with GDPR and will not release any information about you or your account without your authorization or being compelled to by law.
Do you save scan results?
Every scan you perform is saved in your account. Numerous reports are available after each scan. Saved scan results can be found in the "Reports" drop-down menu in your Local Falcon Dashboard.
Why are Local Falcon's results sometimes different from other rank trackers?
Other rank trackers make you choose a location, usually a zip or postal code, and then scan from one spot within that area. Since even a small amount of distance can lead to a different map ranking scan result, it's normal for slight differences to appear.
Can I track AI visibility and Google Business Profile visibility together?
Yes. Campaign Scans allow you to include both Generative AI Answer Engine & Local Search platforms in the same reports and analysis, giving you a unified view of your overall local search presence and visibility footprint.
What Integration Options Does Local Falcon Offer?
Local Falcon offers API, MCP, Claude Connector, Looker Studio, Slack, Zapier, and n8n as integration options.
