Local Falcon is a different way of visualizing ranking data in local search. Below is a list of answers to our most frequently asked questions. For even deeper learning, you can always check out our knowledge base as well.
Answers for:
If I change the address of the business on Google Business Profile (GBP) will the scan still work?
Once the address is officially updated on Google Business Profile, you can update the address in your account by navigating to your "Saved Locations" from the "Locations" drop-down and clicking the button with the pencil icon to enter a new address for your listing. This will ensure you continue to receive accurate scan results.
Do I need a Google API key to use Local Falcon?
No. You can use Local Falcon without signing up for any Google API keys.
The map is not loading at all when I try to run a scan. Why is there is a white space where the map should be?
You can always try loading the Map Scan page in another browser. If the map loads, then the issue is specific to one browser and you may need to change a setting. Here are some setting updates that may fix the problem:
Please contact us via the live chat or email us at account [at] localfalcon.com if you still do not see a map on the Map Scan page.
Why does the scan geo-grid have different colored ranking pins seemingly at random?
Normally the best ranking position (the greenest) should be at the location of the business, and then the numbered positions should get higher as you radiate away from the center (shifting from yellow to orange to red the further away you get from the location).
If you see very irregular scan results, such as rankings that get better further away from the center point, this can indicate an error and we would be happy to take a look at the specific search.
Why is my Scan Report showing no results for my business?
If your business specifically isn't showing up in your Scan Report, it's possible you're either using the wrong scan settings or your business simply isn't visible in the scanned area.
If you're sure your scan settings are right and your business is visibile on the platform(s) you're scanning, it's also possible that there's a technical issue. There are millions of businesses with all kinds of different variables and, although we have done our best to account for the majority of them, there will always be some that don't fit the mold for whatever (technical) reason.
As always, we appreciate your continued use, and if you have any questions feel free to contact us at account [at] localfalcon.com.
Why doesn't the map have a geo-grid when I choose a business from my locations?
This occurs when the API was not able to find a center point for your listing because of a hidden address. To correct this issue, navigate to your "Saved Locations" from the "Locations" drop-down and use the pencil edit icon to manually set a center point.
Can I export all of my scans to a CSV?
Yes! There are many ways to do this; however, you'll need to run a scan at least twice in order to export in bulk or use Campaigns. You can also use this Looker Studio Template if neither of those cases are applicable to you.
What should my SoLV be?
The ultimate SoLV goal is always 100, but in most cases that isn't going to happen for a number of reasons.
We recommend running a few scans to see how far you currently reach (i.e., grid points where you have a SoLV above 0), then using that info set a goal on how far you want to reach in X number of months. Use that distance goal when setting up your reports, then strive to get your SoLV to as close to 100 as possible.
However, depending on how competitive the area is, getting your SoLV to 100 may not be possible. You could then use the Competitor Report to see who has the highest SoLV in the area and set the goal to surpass them.
How can I quickly find certain reports?
When you go to the hub for any report type, hit the "Filters" button and set parameters to filter the reports by. Once you set these filter parameters, you'll see all reports that meet those criteria in the hub.
How do I filter reports using Location Groups?
There are two ways to do this. The first is by opening up a Campaign Report and selecting the group you want to filter for from the "Filter Campaign Data by Group" drop-down. The second is by going to the hub for any report type, clicking the "Filters" button, and setting a Location Group as one of your filter parameters.
Can I change the email address on my Local Falcon account?
Yes, and no, the email address can be changed, but it needs to be changed by a Local Falcon team member. If you wish to change your account email, please make a request via the "support" live chat, and we'll be able to make that change quickly.
What criteria can I filter reports by?
You can filter reports according to a wide range of criteria, including platform, business location, location groups and subgroups, scan type (i.e., manual, auto, or campaign), scan date, scan configuration (settings), and ARP, ATRP, and SoLV scores.
Why does my old report display my current business information?
If you ran the scan before July 26, 2024, the business information displayed in reports (name, address, reviews) automatically updates to the most recent info. All reports from scans run after July 26, 2024 will display the business info as it appeared at the time of the scan.
Do past reports show old business information?
Yes, all reports for scans run after July 26, 2024 show the business name, address, and review score/number of reviews as they appeared at the time of the scan. Any reports from before then automatically update to display the most recent information.
Can I export or use my Local Falcon data outside the platform?
Yes! We offer several ways to access and use your Local Falcon data:
Direct Exports:
CSV & PDF exports - Download your scan data and reports for use in spreadsheets, presentations, or client reporting
Shareable URLs - Create public links to share specific scans or reports with clients and team members who don't have Local Falcon accounts
Integrations & API
API access - Pull your data programmatically into custom applications or internal dashboards
Looker Studio connector - Visualize your Local Falcon data alongside other marketing metrics in custom dashboards
Zapier integration - Automate workflows by connecting Local Falcon with 5,000+ other apps
MCP (Model Context Protocol) - Connect your Local Falcon data directly to AI assistants like Claude for advanced analysis and insights
Whether you need data for client reports, internal analysis, or automated workflows, these options ensure your Local Falcon data works seamlessly with your existing tools and processes.
When adding a tracking number to my Google Business Profile should I add it as the primary phone number or seconday?
You'll want to add it as the primary phone number and then move your business phone number as a secondary. This way the tracking number will capture usage properly while not impacting NAP consistency.
What is SoLV Distance?
SoLV Distance measures how far away from your business you rank in the top 3 compared to how far your competitors rank in the top 3 from their locations. A higher SoLV Distance means your high-ranking visibility covers a wider geographic area. The goal is to match or exceed the competitor average to demonstrate strong local reach.
Your Distance: The average distance to all grid points where you rank in the top 3.
Competitor Average Distance: The same calculation averaged across all competitors.
What are Metric Insights in Local Falcon Scan Reports?
Metric Insights are advanced data points included in Scan Reports that help you understand how your business compares to competitors across the scanned area. These metric insights — SoLV Distance, OSoLV, and Competitors — highlight your geographic ranking reach, your potential to close the gap with top performers, and the number of businesses that truly compete with you for top-ranking positions. They provide deeper context beyond ARP, ATRP, and SoLV so you can make more informed local SEO decisions.
What is OSoLV (Opportunity Share of Local Voice)?
OSoLV measures your opportunity to become the top-ranking business by comparing your Share of Local Voice (SoLV) directly to the best-performing competitor in the scan. Closing the gap between your SoLV and the Top SoLV indicates progress toward market leadership in your local area.
Your SoLV: How often you appear in the top 3 search results.
Top SoLV: The highest SoLV among all competitors.
Does Local Falcon integrate with n8n?
Yes. Local Falcon integrates with n8n, allowing you to connect Local Falcon with over 1,000 apps, services, and data sources. This makes it easy to automate workflows, sync data with internal tools, and push Local Falcon insights wherever your teams need them.
