Local Falcon's Gemini visibility tracking lets you measure how often your business is mentioned in local recommendations generated by Google's Gemini AI. Because Gemini increasingly influences how users discover local businesses across Google's AI ecosystem, monitoring your presence here is essential for staying competitive everywhere that potential customers are searching.
Running a Quick Scan for Gemini Visibility
1. Log in to your Local Falcon account
Visit localfalcon.com and sign in to your dashboard.
2. Go to "Quick Scan"
Quick Scans let you run on-demand Gemini visibility checks across your area.
3. Select "Gemini" from the data source menu
Use the drop-down in the upper left of the map interface to choose your scan data source.
4. Choose your business location
Select a saved location or import a new one.
5. Add natural, local-intent keywords
Gemini responds best to clear, conversational questions.
Examples:
- "Which HVAC companies in [Neighborhood] offer same-day service?"
- "Who are the best pediatric dentists near downtown [City]?"
- "Where can I get affordable landscaping in [City]?"
- "What restaurants have gluten-free options in [Neighborhood]?"
Tip: Choose from the suggested keywords list or do some keyword research with the Local Keyword Tool to generate a list of Gemini-style search queries to get started.
6. Adjust scan settings (optional)
Set your grid size and radius to control how widely Local Falcon tests Gemini results.
7. Click "Run Scan"
Local Falcon will generate a full Gemini visibility report, including competitor mentions, source analysis, and ranking metrics.
Reading a Gemini Scan Report
Gemini reports include four main components:
Gemini Visibility Metrics
You'll see key metrics at the top of your report:
- ARP (Average Rank Position): Your average position only where Gemini mentioned you.
- ATRP (Average Total Rank Position): Your ranking averaged across all grid points.
- SAIV (Share of AI Voice): How frequently Gemini included your business when brand mentions appeared in AI responses.
- BPS (Buyer Persuasion Score): Measures how persuasively Gemini recommends — or dissuades potential customers from choosing — your business, on a scale from -10 (strongly recommends against) to +10 (strongly recommends).
These provide a quick overview of how strongly Gemini is recommending your business.
Geo-Grid Scan Explorer
The interactive map visualizes where Gemini included your brand:
- 🟢 Green pins: Your business was mentioned. Number inside = your position.
- 🔴 Red pins: Gemini gave business recommendations but didn't include you.
- 🚫 Gray symbols: Gemini did not produce a business result for that query.
Click any pin to view the full Gemini answer and all businesses mentioned.
Falcon AI Report Analysis
This section provides an AI-generated analysis of your overall Gemini visibility report, summarizing how your business is being represented in Gemini responses. It highlights patterns in how Gemini mentions your business, identifies strengths and weaknesses in your current visibility, and offers actionable recommendations for improving how your business appears in Gemini results.
Brand Phrases
This section highlights the specific phrases Gemini uses when mentioning your business, showing how frequently each phrase appeared across the scan and whether it carries positive, neutral, or negative sentiment. This gives you a clearer picture of how Gemini characterizes your business to potential customers.
Brands Mentioned
This section shows:
- All businesses Gemini mentioned
- ARP, ATRP, SAIV scores
- Share of coverage
- Total mentions across the scan grid
It's perfect for understanding where your competitors outperform you.
Gemini Source Information
When available, Local Falcon lists the citations Gemini relied on to generate its responses, which may include:
- Business websites
- Review platforms
- Google Business Profiles
- Social media
- Local guides and directories
Use this list to understand what kinds of content are influencing Gemini results. Improving your presence and authority across these commonly cited sources can help increase how frequently Gemini recommends your business.
Category:Map Scan Tool
Tag:ai visibility
