Track Google Business Profile Changes

Falcon Guard Costs $0.10 cents per location each month (minimum of $1, which covers 10 locations). 

Falcon Guard can protect an unlimited number of locations. For just $1 per month, you can monitor up to 10 locations. Every set of 10 locations after that costs $1 more.

Yes, Falcon Guard can also track changes made to competitor listings, giving you insights into any shifts in their profile that could impact your business in local search rankings. To monitor a competitor's listing, simply add the location to your Local Falcon account and activate the monitor in Falcon Guard settings.

Falcon Guard monitors critical changes to your Google Business Profile, including edits to business name, address, phone number, website, business hours, categories, latitude, longitude, business description, star rating, review count, store code and Place ID. Monitoring these fields helps ensure you are alerted when any changes have been made to your listing, whether they're authorized or unauthorized.

Falcon Guard provides two daily alerts when changes are detected. You'll be notified immediately via email and through the notifications section of your Local Falcon account whenever changes are detected, allowing you to decide whether to take action before the changes impact your business's visibility or reputation.

While some changes come from legitimate sources like a coworker, customer, or even a suggestion from Google's AI, unauthorized "Suggested edits," such as moving your business's map pin miles away or altering your contact information, can hurt your visibility and customer trust. Falcon Guard will alert you to all changes. 

Yes! You can see stats on the most important GBP interactions, including calls, website clicks (visits), and direction requests, directly in Falcon Guard Protection Reports.

That's easy! All you have to do is ensure you have a Falcon Guard subscription ($0.10 per location you want to monitor), connect a Google Account to Local Falcon, and import the locations you manage from the account. Then, add one or more of those locations to Falcon Guard and it will take care of the rest, automatically updating GBP stats for the location twice daily according to its protection scan schedule.

Just click the "Import From Google Account" button on the Saved Locations page and check the box next to the manually added location to make the connection.

Falcon Guard stores your locations' Google Business Profile performance data forever, allowing you to track performance over time, including for the past 7 days, 30 days, 3 months, 6 months, 12 months, and year-over-year (once we have enough data). You can also toggle between seeing daily and monthly metrics for the chosen timeframe.

The stats for calls, website visits, and direction requests are the same, with a key difference being that Local Falcon lets you see data from further back in time. GBP only shows interaction metrics for a limited time, while Falcon Guard Reports show you the data forever.

It couldn't be easier! You can download the GBP Performance Metrics as a SVG, PNG, or CSV file and work them into your existing reporting according to your needs. You can also share a whole Falcon Guard Protection report, GBP insights included, with clients via a direct link, PDF, or CSV. This is much easier than extracting the stats from Google, which requires a complex technical process or an expensive third-party tool.

The easiest way is to track both changes and GBP Performance Metrics with Falcon Guard, which automatically scans your GBP listing twice a day and keeps a record of all changes while also updating stats on the most important profile interactions, including calls, website clicks, and requests for directions.