Track Local SEO Performance Over Time

If you've ever searched for anything local, you're familiar with the Map Pack — three featured business profiles, neatly packaged together atop search results.

The Google Map Pack attracts a whopping 70 percent of clicks — meaning if your location is not included, it may as well be invisible.

Local Falcon's Share of Local Voice (SoLV "solve") metric is based on how frequently your listing show up in the Map Pack for a search term and radius. The greater the SoLV, the greater your local search visibility. Automating scans using Campaigns will make it easy to see your SoLV improvements over time.

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Local SEO made easier with Local Falcon's local rank tracking and AI analysis tool

Input your locations, keywords, and scan settings, then let Local Falcon gather insights and provide AI recommendations for you.

Who uses Local Falcon

Local Falcon is a versatile, multi-faceted local rank tracking tool that can benefit professionals in industries both large and small. Its self-explanatory visual format is endlessly adoptable and adaptable, with many convenient payment plans, it can be scaled to fit your organization's unique needs.

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I just signed up for a starter plan and ran my first campaign. Wow. It's amazing. I had no idea the reports were more than just a tracking tool and that the Campaign Report would include such genuinely helpful AI suggestions based on competitor categories. As someone who is just getting into Local SEO this is such a goldmine.

Michelle B.

How to use Local Falcon

Local Falcon offers features and functionalities that allow any business to gather information needed to improve local ranking and track competitors. Every location and business has unique needs. Local Falcon has developed a wide range of features to accommodate those needs and continues to expand on the functionality ensuring that you always have the best options available.

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Falcon AI Local SEO Analysis and Recommendations

Local Falcon AI simplifies the world of local SEO, making it easy for businesses of all sizes to climb the ranks in search engine results. By analyzing key local search data, Falcon AI provides tailored recommendations that are both user-friendly and highly effective. With the addition of Falcon Assist, you gain a conversational AI companion, ready to offer personalized guidance and answer your local SEO questions in real time. Falcon AI and Falcon Assist will help you unlock the secrets to local search visibility and ensure that your business captures the attention of nearby customers.

Falcon AI Overview

Falcon Assist Overview

Why is Local SEO Crucial for Your Business?

Understanding, tracking and and optimizing your local SEO is more than just a good-to-have; it's essential for your business's long-term success. Local SEO is a specialized form of search engine optimization that focuses on increasing your business's visibility in local search results. Unlike traditional SEO, local SEO requires a unique set of activities, including optimizing your Google Business Profile, garnering reviews, and building local citations.

Why Should You Care about Local SEO?

Targeted Local Searches: With the rise of "near me" searches and location-based queries, local SEO helps you appear when it counts most.
Competitive Edge: As search engines continue to evolve, understanding your local SEO performance is key to staying ahead of competitors.
Informed Decision-Making: Accurate local ranking insights enable you to make data-driven decisions, optimizing your local SEO strategy for better visibility and higher conversions.

By investing in local SEO, you're boosting your local visibility and setting a strong foundation for your overall online presence. So, don't wait; start tracking the results of your local SEO efforts regularly.

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AI Visibility Tracking & Search Engine Optimization

AI is transforming how customers discover local businesses. ChatGPT has over 200 million weekly active users, Google AI Overviews are appearing in billions of searches, and new AI platforms launch regularly. If your business isn't visible in these AI-generated responses, you're missing a rapidly growing discovery channel.

Local Falcon is the industry's first local-focused generative engine optimization (GEO) platform, monitoring how your business appears across ChatGPT, Google AI Overviews, Gemini, Grok, and AI Mode. Our platform tracks brand mentions, analyzes competitor presence, and provides the data you need for effective AI search engine optimization.

Track Your Visibility Across All Major AI Platforms:

ChatGPT: Monitor brand mentions in the world's most popular AI assistant
Google AI Overviews: Track visibility in AI-enhanced search results
Gemini AI: Analyze presence across Google's integrated AI ecosystem
Grok: Capture real-time mentions in X's social AI discovery
AI Mode: Monitor performance in enhanced search experiences

With our proprietary Share of AI Voice (SAIV) metric and geo-grid visualization, you'll understand exactly how AI platforms present your business across every location in your service area.

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Complete Local Visibility Requires Both Traditional and AI Tracking.

Your Map Pack position drives business today. But when ChatGPT recommends competitors or Google AI Overviews omit you, that's tomorrow's lost revenue. Track both for complete visibility.

Why AI Visibility Complements Traditional SEO

You've worked hard to rank in the Map Pack and organic results; that foundation remains crucial. But now there's a parallel discovery channel where millions of customers are getting AI-generated recommendations about local businesses.

The reality: A customer might see you at #1 in Google Maps, then ask ChatGPT for advice and get a completely different recommendation. Or Google AI Overviews might summarize local options without including your business, even though you rank well traditionally.

What You're Missing Without AI Tracking:

Which AI platforms mention your business (and which don't)
How AI describes your business vs competitors
What sources AI cites when discussing your industry
Opportunities to appear in more AI responses

Local Falcon brings traditional local rank tracking and AI visibility monitoring together, giving you the complete picture of your local search presence. Because winning at local SEO now means being visible everywhere customers search, traditional results, and AI conversations.

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Complete Local Visibility Tracking

Recent Updates to Local Falcon

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You Can't Fix What You Can't See

In local search, visibility is viability. Local Falcon shows you (or your clients) where you stand, allowing you to monitor and manage your local SEO efforts more effectively.

Local Falcon provides comprehensive competitor intelligence with side-by-side comparisons and opportunity analysis.

Christopher M.

Founder

A highly accurate Google Business Profile rank tracker with multi-location tracking, competitor insights, an API, and a free trial for easy testing.

Jayant G.

SEO Analyst

Local Falcon is an innovative, easy-to-use SEO tool with seamless integration, reliable support, and frequent free upgrades that I use weekly.

Ralph P.

CEO

The heat map and the AI analysis are the best.

Justin T.

Business Owner

Local Falcon allowed us to start local ranking tracking across multiple markets and thousands of locations. The insights help us to get a better understanding of the status and impact of SEO efforts.

Natalie Hufeland

Digital Marketing Agency Director

Local Falcon's campaign feature centralizes map ranking reports, and the new MCP tools make sharing data with AI agents easy.

Clark M.

Marketing Director

Local Falcon's detailed geo-grid and competitor reports make it easy to visualize GBP rankings, track improvements, and impress clients.

John S.

Marketing and Advertising Agency Co-Owner

Local Falcon makes tracking Google Business Profile rankings easy with accurate heat maps, recurring scans, and great support.

Tyron C.

Owner

I like the variety of reports and features, along with the helpful support and easy-to-use interface.

Aarron A.

Marketing Consultant

"I've been using this product for three years. It's accurate and provides valuable insights. Helps me determine client rankings and competitor analysis."

Jonathan P.

Digital Marketing Agency CEO

Super easy to use. Provides great information, and is reasonably priced!

Brent C.

Agency Owner

Everyone here is really loving the data we receive from our first scan of all 2,239 locations nationwide using Local Falcon. The data we have collected has been eye opening.

Thomas C.

Automotive Industry Digital Director

Local Falcon is an intuitive, feature-rich tool with visual grid reports, seamless workflow integration, and excellent customer support.

Jason E.

Digital Marketing Agency Owner

Local Falcon is more than just another SEO tool for us. It's a strategic partner that helps our clients outrank their local competition, and it's been an absolute game-changer for us.

Chris Dreyer

Rankings.io CEO

Local Falcon is indispensable for understanding and communicating local search rankings, offering accurate, visually clear insights for clients.

Mike F.

Business Consultant

Local Falcon is the original multipoint local rank tracker to monitor the coverage area strength of a Google Business Profile.

Yan Gilbert

Google Platinum Product Expert and Local SEO Consultant

I use Local Falcon daily because it's easy to use, delivers data-rich reports, integrates smoothly, and offers quick live chat support.

Manuel G.

SEO Consultant

Local Falcon is easy to use and provides valuable data for SEO audits to showcase to prospects.

Mike G.

SEO Agency Founder

I like how the trend report shows client progress in Google Maps and how the tool is expanding into ChatGPT/Google Gemini.

Grek K.

Local SEO Agency Owner

I just signed up for a starter plan and ran my first campaign. Wow. It's amazing.

Michelle B.

Local Falcon is a game changer, this level of insight into local pack rankings is so much better than trying to track ranking with multiple zip codes.

Jara Moser

Director of Digital Knowledge (Healthcare marketing)

This local search tool from Local Falcon is fantastic. Great way to visualize how you rank in different parts of the city/town and track ranking over time.

Dave DiGregorio

Local SEO Analyst

I use Local Falcon to identify key players in a niche, see their Google presence and reviews, and spot optimization opportunities.

Brian W.

Local SEO Agency Owner

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Table of Contents

Local Falcon Now Integrated with dbaPlatform

What is dbaPlatform?

What To Expect

Table of Contents

Local Falcon Now Integrated with dbaPlatform

What is dbaPlatform?

What To Expect

Local Falcon Now Integrated with dbaPlatform

Local Falcon has been acquired by dbaPlatform, a powerful suite of tools used to automate Google My Business management.

What is dbaPlatform?

dbaPlatform is mission control for local search. Designed for agencies who manage large brands with multi-location businesses, the platform allows users to automate the publishing of content across all Google My Business profiles with a simple click. The platform also offers a treasure chest full of other great features including:

Reporting- Powered by Local Authority, get in-depth reporting on the key metrics Google values most. Track phone calls, driving directions, website visits, and more. Compare results against traditional marketing campaigns to demonstrate ROI.
Directory Citations Management- Seamlessly, effortlessly, and consistently optimize and control local business citations across 40+ directories including: Bing, Yelp, Foursquare, and more. Protect a location's NAP data with duplicate suppression.
Call Tracking- Create a local call tracking number that records caller, date, time, and duration of every call to a location.

What To Expect

The benefits of integration can already be seen. Scans that used to take 1-2 minutes are now completed in half the time. The ability to export scans has been added, allowing users to share results with clients or review for internal purposes. As we become more integrated with the dbaPlatform, users can expect even more optimizations and access to a powerful suite of tools designed to bring more success to their clients

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Track Local SEO Performance Over Time

Local SEO made easier with Local Falcon's local rank tracking and AI analysis tool

Who uses Local Falcon

How to use Local Falcon

Falcon AI Local SEO Analysis and Recommendations

Why is Local SEO Crucial for Your Business?

Why Should You Care about Local SEO?

AI Visibility Tracking & Search Engine Optimization

Track Your Visibility Across All Major AI Platforms:

Complete Local Visibility Requires Both Traditional and AI Tracking.

Why AI Visibility Complements Traditional SEO

What You're Missing Without AI Tracking:

Helpful For All Professionals

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Sell

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Monitor

Recent Updates to Local Falcon

See Local Falcon In Use

You Can't Fix What You Can't See

Recent Articles

Local Falcon Now Integrated with dbaPlatform

What is dbaPlatform?

What To Expect

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