There are six different report types that are created in Local Falcon when checking the ranking of your business, or your competitor's business. Read more, below, to find out which report types make the most sense for your use case.
The original Local SEO rank checker.
Visualize the ranking of every local competitor.
View change in local search ranking over time.
Group locations and keywords for a unified view.
Track one keyword over multiple locations.
Track one location over multiple keywords.
All of these report types are available to all users of Local Falcon. As a subscriber, you also have the ability to generate a custom report by using the Local Falcon Looker Studio integration, the Local Falcon API, or the Local Falcon Zapier integration.
Local Falcon reports are robust, and feature hundreds (often thousands) of data points. Each report has its own purpose and set of features, but all reports will have the following features:
To learn where your business ranks in local search, sign up for Local Falcon and try your first scans on us. Every new account enjoys 100 free credits which can be used to scan any location across the globe. Understanding how a business ranks in its own neighborhood can be tricky, but with Local Falcon scan reports it's easier than ever.
Questions about report types? Check out these FAQ's for answers to the most common questions.
What does ARP & ATRP mean?
ARP = Average Rank Position
ATRP = Average Total Rank Position
The difference is that the ARP is an average of only the pins that actually have a result (position 20 or less). ATRP averages all the pins even when a business is not found (20+).
This difference helps you compare if a business is ranking well across a wide area, or if they are ranking well in only a small area in the search grid.
What is SoLV?
SoLV stands for "Share of Local Voice". This shows how often a business ranks in the top three positions on the grid you are viewing. "Share of Local Voice is an invaluable metric that can help estimate the true possibilities for improvement for any local keyword." Additionally, over time, SoLV may be an excellent tool for understanding brand lift.
Can I share the results of a local ranking report?
Yes! It's easy to share the results of your Local Falcon scans. Just tap the "share" button on the report page. Sharing is available on all report types and for all account types. No login is necessary to view the results of a scan, and the reporting URL is provided in a "white label" format so you don't have to let the recipient know what tool you used to perform the scan, either!