What is a Trend Report?

A Trend Report is an automatically generated Local Falcon report that appears after you've run two or more scans using the same parameters (location, keyword, data source, radius, etc.). It charts how your visibility (and that of your competitors) changes over time using metrics like ARP, ATRP, and SoLV or SAIV, giving you an at-a-glance view of your local SEO performance trends over time.