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What is prompt engineering?

Prompt engineering is the practice of carefully wording the questions or instructions given to an AI tool to get clearer, more accurate, or more useful answers. The way a prompt is phrased can change the response, including which businesses an AI tool mentions. While prompt engineering is mainly a skill for people using AI tools, it also helps marketers understand the many ways customers might ask about a business. That range of phrasing is part of why broad AI visibility matters.

 

Categorized in: Definitions