What is the BPS in AI visibility reports?

BPS stands for Buyer Persuasion Score and measures how persuasively AI platforms recommend — or dissuade potential customers from choosing — your business when responding to relevant queries.The BPS takes into account the specific language AI uses about your brand in order to calculate a score from -10 (strongly recommends against) to +10 (strongly recommends).

 

Categorized in: Local AI Visibility Tracking