Since Local Falcon is a different way of visualizing ranking data, we know you have a lot of questions. Let's just start with the basics…
What does Local Falcon do? Local Falcon displays Google My Business rankings for listings that show up either in the Maps portion of the organic search, or from a search in the Google Maps Local Finder (i.e. Google Maps). It scans multiple points at varying distances from the target business and displays them at the same onto a Google Map. Does the Rank Scanner work for all businesses? What localities does this Rank Scanner work in? How accurate is Local Falcon? We would not have released the tool if it was not providing accurate information. If you want more details, we created an article: comparing our scan to two other local rank trackers. What pricing plans are available? To provide as much flexibility to as many people as possible, there are four monthly packages, and a pay-as-you-go system. The details of the plans can be found here: https://localfalcon.com/billing/purchase-credits Credits in the monthly plans expire at the end of the billing month, while individual credit purchases do not expire and will stay in your account until they are used. What happened to the old pricing plans? The old pricing plan of buying individual credits is still available, however we have now added new monthly subscriptions that drastically reduce the cost of credits. The details of the plans can be found here: Do you have a yearly price instead of pay as you go? What payment processing do you accept? Currently we are only accepting automated payments through Stripe. Why are the results sometimes different than when I check in my browser? If you have used your browser to perform a search, Google will remember that and personalize search results it further provides for you. Since we are pulling our data directly from "clean" Google searches, this raw data might be slightly different than a browser search. If you are performing a search on Google Maps, the zoom level of the map will be a factor as to what results are displayed as well. Since we need to set the zoom to a default level, it might be different than the zoom level you are looking at. Lastly, we want to stress that rankings are highly variable and dependent on many factors. These include variables such as has the IP address been used before to perform a similar search, are you logged in to Google or not, is the browser in incognito mode, are you using a mobile or desktop. There is no 'perfect' rank scan for local results, because everyone sees slightly different results in a real world scan. Local Falcon will provide for you a picture of the coverage area of a business for a specific keyword. This helps you compare your listing to competitors, and to see if your optimization tasks are improving the coverage area for specific keywords. Why are the results sometimes different than some other rank trackers? Can I scan my competitor's listings? My industry has a lot of hidden address businesses, can this tool still workl? Do you save the results of a scan that is performed? Can your tool scan multi-location businesses at the same time? If I change the address of the business on GMB will the scan still work? Do I have to always center the scan at my business location? What information do you collect about me while using the site? We will only ask for information that is necessary to be in compliance with the law. For example, we will need your address when upgrading your account to comply with tax regulations. All scan data is saved in your account for future reference and that information is kept on our servers. We are in compliance with GDPR and will not release any information about you or your account without your authorization or compelled to by law. How do I cancel my account? To cancel your subscription, please visit this page and use the 'cancel subscription' button: https://localfalcon.com/billing/purchase-credits Your existing monthly credits will be available for use till the end of the billing month. If you have any individual credits left in your account, those will not expire and will still be available to you after the end of your billing month. Do I need a Google API key for your system to work? What does ARP & ATRP mean? ARP = Average Rank Position The difference is that the ARP is an average of only the pins that actually have a result (position 20 or less). ATRP averages all the pins even when a business is not found (20+). This difference helps you compare if a business is ranking well across a wide area, or if they are ranking well in only a small area in the search grid. I have a Service Area Business (SAB) and the address is hidden, will Local Falcon still work? Yes. Local Falcon works with SABs. Most of the time our system will still be able to find the exact location of a listing. However, in those cases where our system is not finding a location, you can manually set a center point by navigating to the Locations tab and using the pencil edit icon to enter an address.
ATRP = Average Total Rank Position