Local Falcon is a different way of visualizing ranking data in local search. Below is a list of answers to our most frequently asked questions. For even deeper learning, you can always check out our knowledge base as well.
As accurate as possible. While there's no one "right" SERP result, we wouldn't have released the tool if it wasn't providing accurate information. If you want more details, check out this article where we compare our scan to two other local rank trackers. Local Falcon is a local rank tracker that scans multiple points at varying distances from the target business. It then displays Google Business Profile rankings for listings that show up either in the Maps portion of the organic search or from a search in the Google Maps Local Finder (i.e. Google Maps). Yes! Our rank scanner works for all businesses, including Service Area Businesses (SAB) with hidden addresses. ARP = Average Rank Position The difference is that the ARP is an average of only the pins that actually have a result (position 20 or less). ATRP averages all the pins even when a business is not found (20+). This difference helps you compare if a business is ranking well across a wide area, or if they are ranking well in only a small area in the search grid. Rankings are highly variable and dependent on many factors. These variables include whether or not you're logged into Google, if you're browsing incognito, whether or not the IP address has been used for similar searches, and more. Even the zoom level of your map can affect your final results. Local Falcon pulls data from 'clean' Google searches that aren't influenced by previous search history; therefore, they may be slightly different. There is no 'perfect' rank scan for local results, because everyone sees slightly different results in a real-world scan. We will only ask for information that is necessary to be in compliance with the law. For example, we will need your address when upgrading your account to comply with tax regulations. All scan data is saved in your account for future reference and that information is kept on our servers. We are in compliance with GDPR and will not release any information about you or your account without your authorization or compelled to by law. To provide as much flexibility to our clients as possible, we offer four retail packages, four enterprise packages, annual packages for both, and a pay-as-you-go system. Credits in the annual packages do not expire until the end of your billing year, credits in the monthly package plans expire at the end of the billing month, and individual credit purchases do not expire and will stay in your account until they are used. The details of each pricing plan are available here when logged in (although we have a public pricing page as well for those who haven't made an account yet). To cancel your subscription, click the 'cancel subscription' button available on this page. Your existing monthly credits will be available for use until the end of your billing month. If you have any individual credits left in your account, those will not expire and will still be available to you after the end of your billing month. Note: By canceling your credit package, at the end of your billing month your payment method will remain on file and your Local Falcon account will downgrade to "Pay As You Go" (with no recurring monthly credit package charges). This is done in order to accommodate any auto-scans you may have set up. In order to remove a payment method entirely, all packages must be in a state of cancellation or fully canceled. Please email us if you do not see a map on the Scan page. You can always try loading the map scan page in another browser. If the maps loads, then it is specific to one browser and we need to change a setting. Here are some setting that may fix the problem. Chrome Fix Normally the best ranking position should be at the location of the business and then the numbered positions should get higher as you radiate away from the center. If you see a scan that is very jumpy or ranks better further away from the center point, this can indicate an error and we would be happy to take a look at the specific search. There are millions of businesses with all kinds different variables and although we have done our best to accommodate the majority of them, there will always be some that don't fit the mold for whatever (technical) reason. As always, we appreciate your continued use, and if you have any questions feel free to contact us at account [at] localfalcon.com. Using the Local Falcon Map Scan tool only takes a few steps. While there are multiple ways to perform a scan (Map Scan, Bulk Scanner, or via the API), we've outlined the basics in the steps and in the video, below: Don't forget you can also convert your favorite scans into "auto scans" so you can see how business ranking changes over time by using the popular "Trend Report". Here's a quick overview video, narrated by Yan Gilbert: If you want to receive suggested keywords based on actual search terms and their volume of impressions, you must connect the Google Business Profile account you use to manage your business listing(s). If you don't, you will only receive suggestions based on your business locations' current Google Business Profile categories. Yes. Local Falcon offers two different types of API access: Data Retrieval and On-Demand Scan. We'd like to think that it has, yes! We've been pretty well-reviewed over the years—we've even been covered by Fox News! Yes! It's easy to share the results of your Local Falcon scans. Just tap the "share" button on the report page. Sharing is available on all report types and for all account types. No login is necessary to view the results of a scan, and the reporting URL is provided in a "white label" format so you don't have to let the recipient know what tool you used to perform the scan, either! There are numerous applications for creating custom Local Falcon reports using Looker Studio, and getting started is simple! Our Knowledge Base has a step by step tutorial on how to get started: Using the Looker Studio Integration for Local Falcon. In addition to finding us on our live chat, or by emailing us directly, you can also use the step by step guide found over in our Knowledge Base. We've created a detailed article here: Using the Looker Studio Integration for Local Falcon. SoLV stands for "Share of Local Voice". This shows how often a business ranks in the top three positions on the grid you are viewing. "Share of Local Voice is an invaluable metric that can help estimate the true possibilities for improvement for any local keyword." Additionally, over time, SoLV may be an excellent tool for understanding brand lift. The larger the grid you select, the more data points your Map Scan uses, which means you get more detailed data and more accurate ARP and ATRP scores. In general, it's always better to use more data points, but each data point you use also adds to the cost of your Map Scan, which is why you may sometimes choose to use smaller grids, depending on your budget and the number of locations you want to run scans for. For example, Map Scans using 7 x 7 grids offer a good balance between detail of data and cost, which is why this is one of the most popular Grid Sizes among Local Falcon users, especially those running lots of scans for multiple locations. The Map Scan Radius is a search area defined by the distance from your business that your Map Scan covers (in all directions), as well as the number of data points you are using within the search area. Changing these parameters allows you to see better, more detailed data on how your business ranks for different keywords at specific distances, so you can pinpoint exactly where your rankings for different keywords start to fall off. Disable any data points over large bodies of water or other irrelevant areas, where people are not likely to be searching for your business on Google, to save credits on your Map Scan. There are two ways to send Reports to Looker Studio. You can either view and send any Report directly from the Report's screen in Local Falcon, or select a recent Report to send using a Looker Studio Template. Looker Studio Templates are custom Report templates we've built out for different types of Local Falcon Reports, making it easier to instantly get the data visualization you need when you send Reports to Looker Studio. Yes! There are many ways to do this; however, you'll need to run a scan at least twice in order to export in bulk or use Campaigns. You can also use this Looker Studio Template if neither of those cases are applicable to you. Yes! You can edit the business locations and keywords, Campaign schedule, and Campaign Report notification email, as well as toggle the Campaign on and off, at any time after you create a Campaign in Local Falcon. Grid Size and Scan Radius settings can be edited up until the first scan runs. Many of the scan settings, such as Grid Size, Scan Frequency, and the number of keywords scanned for, will come down to preference. For Scan Radius, however, you want a majority of your data points to be green or yellow; if most of them are red, you'll want to use a smaller radius. Check out our blog on choosing Scan Settings for more info. The main Scan Settings you can change are the Scan Radius and Grid Size, the number of keywords scanned for, and the Scan Frequency for Auto Scans. Campaigns work best when you group together businesses that are in areas with similar population densities, such as businesses in rural areas and businesses in urban centers. You can also create Location Groups, and add those groups to a Campaign. Scan Settings are various settings you can choose for running Map Scans in Local Falcon to optimize your Local Rank Tracking data visualization and Local Falcon credit usage. You can enable auto-recharge or upgrade to one of our retail or enterprise packages. We would also highly recommend you consider moving to an annual package, because you will get a full year's worth of credits immediately (and those credits do not expire until the end of your yearly billing cycle). Pay as you Go credits purchased through auto-recharge have the benefit of not expiring, however, we're continuously adding new features so your credits won't go to waste if you upgrade your monthly subscription. If you exceed the enterprise pricing, you can email us at account [at] localfalcon.com for a custom pricing package. SolV goal is always 100 but in some cases that isn't going to happen for a number of reasons. We recommend running a few scans to see how far you currently reach then using that info set a goal on how far you want to reach in x number of months. Use that distance goal when setting up your reports then strive to get as close to 100 as possible. Depending on how competitive the area is this may not be possible so I would then use the competitor report to see who has the highest SoLV in the area and set the goal to surpass them.
ATRP = Average Total Rank Position
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Mac / Apple FixHow to Use Local Falcon: